From the monthly archives: January 2007

Let’s Stop Blaming Retailers, and Start Blaming Publishers

By On January 31, 2007 · Leave a Comment · In Marketing, Pop Culture

This started out as a quick comment over at The Beat, in reference to someone blaming retailers for dim road ahead for the recently canceled The Boys series, post-DC, because retailers will order less copies from the eventual new publisher thanks to the likelihood of lower discounts than they receive from DC.

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"Driving Bigger Wedges in to Society"

By On January 30, 2007 · 12 Comments · In Marketing


I was going to sit this one out but it really does fall right into my wheelhouse…

The unflappable Loren Javier has been hosting a handful of interesting debates over the past couple of weeks at his One Diverse Comic Book Nation blog — which is showing promising signs of becoming [...]

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On The Shelves: 1/31/07

By On January 30, 2007 · Leave a Comment · In Pop Culture

Reading is fundamental. Don’t waste your time reading bad comics out of habit!

My weekly look at select comic books being released Wednesday, 1/31/07. The full shipping list, as always, is available at ComicList.

[NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, [...]

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Numbers Game: Shuffling Deck Chairs on the Titanic

By On January 29, 2007 · 2 Comments · In Marketing

Marc-Oliver Frisch’s always enlightening sales analysis is now posted at The Beat, looking at DC’s estimated numbers for December 2006, and buried towards the end is a very interesting breakdown of the Average Sales per Title of their three primary imprints. I’ve spotlighted the DCU as a point of interest:

DC UNIVERSE

12/2003: [...]

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Marketing Monday: First Things First

By On January 29, 2007 · 5 Comments · In Marketing, Pop Culture, Publishing

Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally — is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book [...]

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