From the daily archives: Monday, January 29, 2007

Numbers Game: Shuffling Deck Chairs on the Titanic

By On January 29, 2007 · 2 Comments · In Marketing

Marc-Oliver Frisch’s always enlightening sales analysis is now posted at The Beat, looking at DC’s estimated numbers for December 2006, and buried towards the end is a very interesting breakdown of the Average Sales per Title of their three primary imprints. I’ve spotlighted the DCU as a point of interest:

DC UNIVERSE

12/2003: [...]

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Marketing Monday: First Things First

By On January 29, 2007 · 5 Comments · In Marketing, Pop Culture, Publishing

Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally — is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book [...]

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