Comments on: Numbers Game: Shuffling Deck Chairs on the Titanic http://loudpoet.com/2007/01/29/numbers-game-shuffling-deck-chairs-on-the-titanic/ loudpoet.com: Blogging it like it is since 2003 Thu, 09 Feb 2012 18:59:45 +0000 hourly 1 By: Guy LeCharles Gonzalez http://loudpoet.com/2007/01/29/numbers-game-shuffling-deck-chairs-on-the-titanic/comment-page-1/#comment-1431 Guy LeCharles Gonzalez Tue, 30 Jan 2007 16:37:00 +0000 http://loudpoet.com/archives/1292#comment-1431 Probably; but there's no significant recurring revenue (minimal as it might be) in keeping a single TPB in print, especially not of second and third-tier characters.<br /><br />Even at 25k copies/issue, using B-list talent, I'd guess that DC's still making a decent profit on most of their books, and they're serving a subset of hardcore fans who might shift those $3 elsewhere if they didn't keep publishing them.<br /><br />And, of course, there's the whole market share angle: more available product, more gross revenue, higher market share, higher advertising rates, etc... 'tis a tangled web! Probably; but there’s no significant recurring revenue (minimal as it might be) in keeping a single TPB in print, especially not of second and third-tier characters.

Even at 25k copies/issue, using B-list talent, I’d guess that DC’s still making a decent profit on most of their books, and they’re serving a subset of hardcore fans who might shift those $3 elsewhere if they didn’t keep publishing them.

And, of course, there’s the whole market share angle: more available product, more gross revenue, higher market share, higher advertising rates, etc… ’tis a tangled web!

]]> By: Adam http://loudpoet.com/2007/01/29/numbers-game-shuffling-deck-chairs-on-the-titanic/comment-page-1/#comment-1430 Adam Tue, 30 Jan 2007 16:14:00 +0000 http://loudpoet.com/archives/1292#comment-1430 Wouldn't simply keeping one TP starring the character in print be enough to protect the trademark? Wouldn’t simply keeping one TP starring the character in print be enough to protect the trademark?

]]>