http://loudpoet.com/2008/11/20/blowing-smoke-breaking-mirrors/ loudpoet.com: Blogging it like it is since 2003 Thu, 09 Feb 2012 18:59:45 +0000 hourly 1 http://loudpoet.com/2008/11/20/blowing-smoke-breaking-mirrors/comment-page-1/#comment-2265 Guy LeCharles Gonzalez: loudpoet / Advertising is Failure Fri, 03 Apr 2009 13:01:42 +0000 http://loudpoet.com/?p=1610#comment-2265 [...] The next question will be where to invest what remains of their advertising budget, in print or online, and in what proportion, since the bloom is officially off the online advertising rose as the smoke has finally started to clear. [...] [...] The next question will be where to invest what remains of their advertising budget, in print or online, and in what proportion, since the bloom is officially off the online advertising rose as the smoke has finally started to clear. [...]

]]> http://loudpoet.com/2008/11/20/blowing-smoke-breaking-mirrors/comment-page-1/#comment-2247 Guy LeCharles Gonzalez: loudpoet / When the Internet Flapped its Wings Tue, 24 Mar 2009 11:55:42 +0000 http://loudpoet.com/?p=1610#comment-2247 [...] Online and email advertising, webcasts, virtual trade shows, ebooks, ecommerce…oh, my! In the publishing world, it is the holy grail that will save us all thanks to high profit margins and easy scalability (relative to print media), but it seems like the goal posts that define it and its success are getting moved every year as the smoke gets thicker and the mirrors are repositioned. [...] [...] Online and email advertising, webcasts, virtual trade shows, ebooks, ecommerce…oh, my! In the publishing world, it is the holy grail that will save us all thanks to high profit margins and easy scalability (relative to print media), but it seems like the goal posts that define it and its success are getting moved every year as the smoke gets thicker and the mirrors are repositioned. [...]

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