Apr 09
6
Publisher’s Tweetly: 4/6/09
The best, most interesting and/or most infuriating publishing news and opinions I came across (or contributed) last week on Twitter.
is reading “The Endgame Of Media Buying And Selling” – http://is.gd/pDM3 (it’s all about the consumer; h/t @KatMeyer)
blogged: “Hitting the Reset Button on emedia” – http://tinyurl.com/cyh5k7
RT @mariaschneider “Authors who begin cultivating their online readership today… will be successful 5 years from now.” http://is.gd/pHsb
is not surprised: “The most important factoid therein is that roughly ninety-five percent of published books make a loss.” http://is.gd/pH21
believes content is King, context is Queen, publishers offering 2 year subscriptions @ $10 are Court Jesters: http://is.gd/pIEY
is reading: “Does your community have any type of ambassador training to teach all locals how to welcome the visitors…” http://is.gd/pMtV
hopes no one is falling for the FiledByAuthor.com cash grab. There are no shortcuts; build your own site, develop your own community.
@MeiLinMiranda You’re providing an opt-in svc; FBA is a no-opt-out db with the SEO potential to usurp one’s online identity and ecommerce.
can’t decide if Smashwords’ @markcoker is brave or crazy for April Fooling with the hyper-litigious JK Rowling: http://is.gd/q3sp
is bracing for the end of Q1 flurry of bad news already coming in from @themediaisdying.
is reading Schnittman’s “Why Ebooks Must Fail” (http://is.gd/q5Dd), amazed by his myopic POV and commitment to a dying business model.
@MediaBistro @gonzalezintheam Difference between MySpace and Twitter: the former was self-centered, latter is more communal.
agrees: “Counting on laziness of author and lack of enthusiasm for self-promotion isn’t the best business model.” http://is.gd/qiSu
is reading @steverubel’s “Future of Advertising” (http://is.gd/qmkI), thinking, “Move beyond interruption to engagement; deliver value.”
blogged: “Advertising is Failure” – http://tinyurl.com/d4n39d
wishes ebook and online ad “growth” weren’t so overstated. It’s pennies vs. dollars; maintain perspective or lose credibility.
recommends @fastcompany’s “Boy Wonder” for #publishing types trying to build communities: http://is.gd/nQZW #triiibes
RT @JaneFriedman 5 Qs to Ask Yourself After Hearing: We Can’t Sell Enough to Justify Publishing It: http://tinyurl.com/dyqbbj (tough love!)
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