@SocialMedia411 made a good point earlier today: “Anyone who says you can scale ‘Authentic One-to-One Conversations’ w/o significant HR $s is an idiot, a liar or both.” With marketing often being one of the first budgets slashed when times are tough, being realistic and managing expectations is important.

And I love Eden’s killer app!

I’ve felt the ‘attack’ side of social networks growing on Twitter over the past few months. But I suppose that as long as someone can label themselves a social media expert and immediately add 10,000 followers this problem won’t be going away any time soon.

Next killer feature- Twitter app that deletes all profiles and tweets from anyone with ‘social media’ in their bio.

I certainly agree the tag Social Media Guru, or Expert or I believe I saw one person call themselves a Social Media Wizard, has already become a red flag for desperation. While perhaps community manager is clunky as a description the role can and will be necessary regardless of what we call it. It will evolve and change rapidly, and in many cases it may be six months as you state. Marketers may need to use free lance resources who have a good feel while they seek and find excellent candidates from within their own organization.

@Geoff: Thanks for stopping by! Congrats on your new relationship with CRT/tanaka. I’m looking forward to following your insights via your blog and Twitter.

I’ve been at the forefront of social media for three years and have been amazed by the past year’s events and the rise of the popular expert. Very weird.