Comments on: How Much is a Magazine’s Content Worth? Part II http://loudpoet.com/2009/05/27/how-much-is-a-magazine%e2%80%99s-content-worth-part-ii/ loudpoet.com: Blogging it like it is since 2003 Thu, 09 Feb 2012 18:59:45 +0000 hourly 1 By: glecharles http://loudpoet.com/2009/05/27/how-much-is-a-magazine%e2%80%99s-content-worth-part-ii/comment-page-1/#comment-2460 glecharles Thu, 28 May 2009 04:12:36 +0000 http://loudpoet.com/?p=2612#comment-2460 Thanks, Paul.<br><br>I love this: "we have 10,000 little clients, instead of 10 big ones." I think it really is that simple; a small, highly engaged readership base is more valuable than a large, distracted one, to both publishers and advertisers.<br><br>I'd agree with you on Harpers; I pick it up now and then on the newsstand and always enjoy it. As for MacWorld, I'm a PC! ;-)<br><br>PS: Kudos on your centennial celebration! That's quite an accomplishment. Thanks, Paul.

I love this: “we have 10,000 little clients, instead of 10 big ones.” I think it really is that simple; a small, highly engaged readership base is more valuable than a large, distracted one, to both publishers and advertisers.

I'd agree with you on Harpers; I pick it up now and then on the newsstand and always enjoy it. As for MacWorld, I'm a PC! ;-)

PS: Kudos on your centennial celebration! That's quite an accomplishment.

]]> By: glecharles http://loudpoet.com/2009/05/27/how-much-is-a-magazine%e2%80%99s-content-worth-part-ii/comment-page-1/#comment-2361 glecharles Thu, 28 May 2009 02:12:36 +0000 http://loudpoet.com/?p=2612#comment-2361 Thanks, Paul.<br><br>I love this: "we have 10,000 little clients, instead of 10 big ones." I think it really is that simple; a small, highly engaged readership base is more valuable than a large, distracted one, to both publishers and advertisers.<br><br>I'd agree with you on Harpers; I pick it up now and then on the newsstand and always enjoy it. As for MacWorld, I'm a PC! ;-)<br><br>PS: Kudos on your centennial celebration! That's quite an accomplishment. Thanks, Paul.

I love this: “we have 10,000 little clients, instead of 10 big ones.” I think it really is that simple; a small, highly engaged readership base is more valuable than a large, distracted one, to both publishers and advertisers.

I'd agree with you on Harpers; I pick it up now and then on the newsstand and always enjoy it. As for MacWorld, I'm a PC! ;-)

PS: Kudos on your centennial celebration! That's quite an accomplishment.

]]> By: Paul Richardson http://loudpoet.com/2009/05/27/how-much-is-a-magazine%e2%80%99s-content-worth-part-ii/comment-page-1/#comment-2358 Paul Richardson Wed, 27 May 2009 19:52:11 +0000 http://loudpoet.com/?p=2612#comment-2358 Guy:<br><br>I'm with you. As the publisher of a niche magazine which has defied the industry for 15 years, I find your $29.50 rubicon valid and wish more thought this way. Were I an advertiser, I would not put my money into something that did not have content worth paying for. After all, that is the magazine promise, right? To marry ads with compelling, relevant content. <br><br>At Russian Life, we defy convention by being almost 100% subscriber supported. Our annual sub price has been $33 since 2001 and we'll likely be shortly introducing an increase, thanks to the rapacious USPS' rate hikes engineered by Big Publishing. Sure, our reader numbers are not huge, but they are avid enthusiasts, and advertisers who DO advertise are usually quite happy with the response. <br><br>We have been so far - knock wood - cushioned from the economic downturn by the fact that we have 10,000 little clients, instead of 10 big ones. And I feel confident that if we keep providing readers with a REASON TO READ, then they will keep coming back. <br><br>I think that Big Publishing needs to look hard at little, niche publishers like us, and at literary magazines, which are pricy and subscriber supported. They could learn something. Of course, if they don't, maybe one day those advertisers will come knocking on our door...<br><br>As to your ratings, I have been a Wired subscriber since the beginning and always have felt it worth paying for. Share your experience with The Atlantic, and would add Harpers as worth $30 a year. MacWorld maybe.<br><br>Keep up the good work. Guy:

I'm with you. As the publisher of a niche magazine which has defied the industry for 15 years, I find your $29.50 rubicon valid and wish more thought this way. Were I an advertiser, I would not put my money into something that did not have content worth paying for. After all, that is the magazine promise, right? To marry ads with compelling, relevant content.

At Russian Life, we defy convention by being almost 100% subscriber supported. Our annual sub price has been $33 since 2001 and we'll likely be shortly introducing an increase, thanks to the rapacious USPS' rate hikes engineered by Big Publishing. Sure, our reader numbers are not huge, but they are avid enthusiasts, and advertisers who DO advertise are usually quite happy with the response.

We have been so far – knock wood – cushioned from the economic downturn by the fact that we have 10,000 little clients, instead of 10 big ones. And I feel confident that if we keep providing readers with a REASON TO READ, then they will keep coming back.

I think that Big Publishing needs to look hard at little, niche publishers like us, and at literary magazines, which are pricy and subscriber supported. They could learn something. Of course, if they don't, maybe one day those advertisers will come knocking on our door…

As to your ratings, I have been a Wired subscriber since the beginning and always have felt it worth paying for. Share your experience with The Atlantic, and would add Harpers as worth $30 a year. MacWorld maybe.

Keep up the good work.

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