Archive for June, 2009

The Limitations of FREE; Godin vs. Gladwell

June 30, 2009

For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves that “crap is in the eye of the beholder.”) But, in order to make money, YouTube has been obliged to pay for programs that aren’t crap. To recap: YouTube is a great example of Free, [...]

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Posted in Marketing, Publishing 30 Comments »

Sorry, but Chris Brogan is no Warren Buffett

June 29, 2009

“the social media echo chamber is starting to crumble” –David Armano, Senior Partner, Dachis Corp Depending on whom you choose to interact with on Twitter, it can easily seem like an echo chamber, and the release of a “report” last week declaring “It’s Official: Fortune 100 CEOs are Social Media Slackers” did nothing to change that perception. The research found that [...]

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Posted in Marketing 5 Comments »

Crowds vs. Gatekeepers: Not a Zero-Sum Game

June 17, 2009

“It’s bullshit! Crowds have terrible taste… If you let the people decide, then nothing truly adventurous ever gets out. And that’s a problem.” –Christopher R. Weingarten (@1000TimesYes), #140Conf Speaking at the 140 Characters Conference — a brazenly opportunistic affair best described as “a meeting of Twitter Early Adopters Anonymous” and the “biggest circle jerk of [...]

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Posted in Marketing, Publishing 23 Comments »