Comments on: Sorry, but Chris Brogan is no Warren Buffett http://loudpoet.com/2009/06/29/chris-brogan-is-no-warren-buffett/ loudpoet.com: Blogging it like it is since 2003 Thu, 09 Feb 2012 18:59:45 +0000 hourly 1 By: Patrick http://loudpoet.com/2009/06/29/chris-brogan-is-no-warren-buffett/comment-page-1/#comment-2539 Patrick Fri, 10 Jul 2009 15:17:55 +0000 http://loudpoet.com/?p=2763#comment-2539 That core is largely true in my opinion for friend to friend, peer to peer connections via Social platforms. For a business, they are absolutely seeking engagement with target audiences and there is nothing wrong with that, people need to get over the idea that having a focus of who your customers are and could be is somehow "anti-social". I don't expect the CEO of Ford or even there social media managers the likes of Scott Monty to care too much in communicating with me as I am NOT in the market for their product. They could have a direct conversation with me 24 hours a day for ten weeks and nothing is going to change the fact that right now, I do not need a car.<br><br>Now when I need a car, I now know I have new channels open to me to get feedback, opinions and even yes perhaps a direct line to a people managing social platforms for a Ford. But at that moment we are communicating based on mutual need. They need to sell cars, and I need to buy one.<br><br>They can foster a relationship that can put them top of mind as a consideration while I am not ready in market, but that would be because they are setting the stages for targeting, not simply chatting. And that is okay, again in my opinion. That core is largely true in my opinion for friend to friend, peer to peer connections via Social platforms. For a business, they are absolutely seeking engagement with target audiences and there is nothing wrong with that, people need to get over the idea that having a focus of who your customers are and could be is somehow “anti-social”. I don't expect the CEO of Ford or even there social media managers the likes of Scott Monty to care too much in communicating with me as I am NOT in the market for their product. They could have a direct conversation with me 24 hours a day for ten weeks and nothing is going to change the fact that right now, I do not need a car.

Now when I need a car, I now know I have new channels open to me to get feedback, opinions and even yes perhaps a direct line to a people managing social platforms for a Ford. But at that moment we are communicating based on mutual need. They need to sell cars, and I need to buy one.

They can foster a relationship that can put them top of mind as a consideration while I am not ready in market, but that would be because they are setting the stages for targeting, not simply chatting. And that is okay, again in my opinion.

]]> By: Louis Pagan http://loudpoet.com/2009/06/29/chris-brogan-is-no-warren-buffett/comment-page-1/#comment-2483 Louis Pagan Wed, 01 Jul 2009 22:31:16 +0000 http://loudpoet.com/?p=2763#comment-2483 I was going to say that you did not concentrate on the 'social' part of social media, but you're last sentence surmised your grasp of the entire post: "But at its core, social media isn’t about connecting businesses, or their CEOs, to “target audiences” — it’s about people communicating with each other." I was going to say that you did not concentrate on the 'social' part of social media, but you're last sentence surmised your grasp of the entire post: “But at its core, social media isn’t about connecting businesses, or their CEOs, to “target audiences” — it’s about people communicating with each other.”

]]> By: glecharles http://loudpoet.com/2009/06/29/chris-brogan-is-no-warren-buffett/comment-page-1/#comment-2477 glecharles Mon, 29 Jun 2009 15:04:24 +0000 http://loudpoet.com/?p=2763#comment-2477 Agreed; adding value is critical, and if they're not, there's no reason to engage. Listening is the first, most important step, and ÜBERCEO didn't really take that into account in their analysis. Agreed; adding value is critical, and if they're not, there's no reason to engage. Listening is the first, most important step, and ÜBERCEO didn't really take that into account in their analysis.

]]> By: Patrick http://loudpoet.com/2009/06/29/chris-brogan-is-no-warren-buffett/comment-page-1/#comment-2476 Patrick Mon, 29 Jun 2009 14:50:52 +0000 http://loudpoet.com/?p=2763#comment-2476 Interesting take. Definitely do not think brands/companies/business should be in it to simply inject into the conversation. Need to have purpose. Need to provide value. Interesting take. Definitely do not think brands/companies/business should be in it to simply inject into the conversation. Need to have purpose. Need to provide value.

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