From the monthly archives: June 2009

Can the $99 iPhone save newspapers?

By On June 9, 2009 · 4 Comments · In Marketing, Publishing

I am not a card-carrying member of the Steve Jobs Cult by any means, but the smug “Mac vs. PC” commercials aside, when it comes to innovation and marketing savvy, I bow before Apple’s altar.

Yesterday’s announcement of the “new” iPhone 3G S wasn’t greeted very warmly by some of [...]

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How Much is a Magazine’s Content Worth? Part III

By On June 8, 2009 · Leave a Comment · In Publishing

The rise of the social web has given birth to a phenomenon similar to the indie film revolution of the 90s, when everybody thought they had an interesting story to tell, and believed a credit card limit of a few thousand dollars was all it took to become the next Robert Rodriguez. He even

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Beware the Social Media Kool-Aid

By On June 7, 2009 · 6 Comments · In Marketing

“Be a little cautious of the social media kool-aid… It does work slowly over time, but if you need to get attention now, you still need to use traditional methods, too. Social media is not a replacement for anything; it’s an add-on, it’s another way of communicating. But don’t leave the other [...]

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In a time of crisitunity, you gotta have soul!

By On June 5, 2009 · 1 Comment · In Marketing, Publishing

“Ad networks have scale and data, but they lack soul. Customers don’t join ad networks.”
–John Battelle, Founder & CEO, Federated Media

Federated Media’s Conversational Marketing Summit earlier this week was an unconditional success by any measure, particularly with regards to acheiving their goal of presenting insightful and instructive case [...]

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Publishers should be idea advocates

By On June 3, 2009 · 5 Comments · In Publishing

I attended my second BookExpo America last Friday – walking the main floor, talking to several exhibitors and attendees, checking out a couple of panels, hanging out at the #beattweetup later that night – and came away with an odd sense of deja vu. It reminded me a bit of the last [...]

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