Great food for thought.

For me, the reason writers are not brands is because the second your limit your creative energy, you kill it. The second you say, “I am this but not that,” your creative mojo bolts for the door, giving you the cold shoulder until you remember that you are a creative, not a corporation.

However, I do feel like creative mojo can and should be focused on a project to project basis. Because that’s not killing mojo, that’s providing context for your creative energy.

And I believe that context is way more important than mere content. And there is a fine line between this and “commodifying.”

I do believe that creatives can become known for their own names, as deserved. Seth Godin is a prime example of this, for me.

I love two lines in this post:

#1: What I am saying is that I am tired of the rush to commodify everything, to turn everything into products, including people. ~Maureen Johnson

#2: “Don’t be a narcissist; follow your passions and always add value; be patient.” ~you

To which I would humbly add that it’s okay to sell your hard-wrought work. Especially when you have sweated blood to make it the best it can be. And it’s okay to use blogs, Twitter and Facebook to do so…so long as you do it with integrity and authenticity. And don’t piss everybody off in the process.

Rock on!