Guy LeCharles Gonzalez
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Richard Nash on Cursor and the “F” Word

By Guy LeCharles Gonzalez On October 31, 2011 · 2 Comments · In Publishing

Nash took an honest shot at something he believed in and, more importantly, maintained his integrity throughout the process. While neither Cursor nor Red Lemonade ended up being the “game changers” some thought they might be, one could argue (and so I will) that the publishing industry overall is stronger for the attempt, and what *did* work shouldn’t be lost in the discussion.

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The Problem With Klout? It Has None

By Guy LeCharles Gonzalez On October 28, 2011 · 6 Comments · In Marketing

Therein lies the real problem with Klout. While its Topics feature is an intriguing attempt to add a much-needed contextual layer to its linear scoring and might have some long-term potential (most likely as acquisition bait, to complement PostRank or Radian6?), overall, it’s a pretty useless, Foursquare-style gamification of the worst aspects of Social MEdia.

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The Truth About Disruption in Publishing

By Guy LeCharles Gonzalez On October 26, 2011 · 3 Comments · In Publishing

In publishing, every day it seems there’s a new upstart or three that’s going to disintermediate (or even better, KILL!) traditional publishers, but with the exceptions of Open Road Integrated Media and, possibly, Ruckus Media Group — notably, both are run by major publishing veterans and have partnerships with a variety of “traditional” publishers — you’d be hard-pressed to name too many others that have had any truly notable impact to match the hype surrounding them.

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Amazon, Libraries and Ownership in the Digital Age

By Guy LeCharles Gonzalez On October 21, 2011 · 8 Comments · In Publishing

Basically, Amazon one-upped Barnes & Noble’s Read In-Store feature that allows Nook customers to “read NOOK Books FREE for up to one hour per day” in any of their 700+ stores, and put the exact same feature in every Kindle customer’s living room via 11,000+ public libraries, without the physical and timing limitations.

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Amazon: Friend, Foe, or Scarecrow?

By Guy LeCharles Gonzalez On October 17, 2011 · 5 Comments · In Publishing

There’s an interesting comment buried in the beginning of the article, attributed broadly to unnamed Amazon executives, that perfectly sums up the true state of the publishing industry and Amazon’s position in it: “…they played down Amazon’s power and said publishers were in love with their own demise.”

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