Guy LeCharles Gonzalez
There’s an interesting comment buried in the beginning of the article, attributed broadly to unnamed Amazon executives, that perfectly sums up the true state of the publishing industry and Amazon’s position in it: “…they played down Amazon’s power and said publishers were in love with their own demise.”
Most magazines, print and digital, are little more than advertising platforms whose readers are defined as “targets”, valued in quantity over quality, and when the advertising revenue stream dries up, the magazines usually fold, readers be damned.
In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren’t nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.
I love data, but the more complex it becomes, the less effective spreadsheets and Powerpoint charts are at presenting it. Enter infographics and the growing field of data visualization, perhaps best personified by Facebook’s hiring of personal infographics guru Nick Felton to work on the visual elements of their new Timeline feature.
Interestingly, after a brief dip in activity, I’m finding myself rejuvenated on Twitter, partly driven by my increased activity on Google+ where engagement is much higher and more substantial. Twitter surfaces the interesting content, while Google+ offers a platform to have real conversations. Facebook, meanwhile, is about 3-6 months from being completely dead to me, regardless of who continues to use it.
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Recent Posts
- 5 Career Tips to Survive Publishing’s Digital Shift
- The Myth of “Verticalization” – Community Ain’t Easy
- My Favorite Reads of 2011
- Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It
- Entry Points, Accessibility and Transmedia Potential
- 6Qs: Alex de Campi, Comics Innovator and Provocateur
- Richard Nash on Cursor and the “F” Word
- The Problem With Klout? It Has None
- The Truth About Disruption in Publishing
- Amazon, Libraries and Ownership in the Digital Age
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