Guy LeCharles Gonzalez
Currently viewing the tag: "Marketing Monday"
Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally — is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book [...]
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Recent Posts
- Why DRM is a Toothless Boogeyman, Ebooks are like Video Games, and Amazon is the Winner
- Rethinking Engagement: Facebook and Permission Marketing
- Ebooks and Libraries: Is it Worth the Effort?
- Moving Beyond THE BOOK; Three Takeaways from #Book2
- 5 Career Tips to Survive Publishing’s Digital Shift
- The Myth of “Verticalization” – Community Ain’t Easy
- My Favorite Reads of 2011
- Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It
- Entry Points, Accessibility and Transmedia Potential
- 6Qs: Alex de Campi, Comics Innovator and Provocateur
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