Currently viewing the tag: "Seth Godin"

On Branding, Tribes, and Seth Godin Goes Wild

By On September 27, 2009 · 16 Comments · In Marketing, Publishing

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.”

–Seth Godin, How to Fix the Publishing Industry

Seth Godin arguably did not have the Best [...]

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Platform 101 For Busy Writers: 3 Simple Steps

By On July 10, 2009 · 17 Comments · In Marketing, Publishing

“The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.”
–Seth Godin

In an era of immediate gratification and information overload, patience [...]

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Free is wrong for writers; Freemium might not be

By On July 6, 2009 · 40 Comments · In Marketing, Publishing

What [FREE author Chris Anderson] is proposing is down somewhere, on the scale of ethics, well beneath Wal-Mart’s policies of no longer hiring any full-time workers so as to avoid health and unemployment insurance. It is in fact some weird sort of neo-feudal, post-contract-worker society, in which he will create a dystopian and eager volunteer-slave system [...]

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The Limitations of FREE; Godin vs. Gladwell

By On June 30, 2009 · 23 Comments · In Marketing, Publishing

For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves that “crap is in the eye of the beholder.”) But, in order to make money, YouTube has been obliged to pay for programs that aren’t crap. To recap: YouTube is a great [...]

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Marketing Should be Fun(damental)

By On May 7, 2009 · 10 Comments · In Marketing, Personal

Marketers have spammed, lied, deceived, cluttered
and ripped us off for so long, we’re sick of it.

–Seth Godin

I love coaching Little League baseball.

This is my son’s third year playing and I’ve been fortunate enough to coach his team each year, experiencing first-hand the beauty of playing baseball for no other reason [...]

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