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The Death of Captain America

By On March 7, 2007 · 3 Comments · In Marketing

No spoiler warning necessary at this point when it’s now the featured story on Yahoo’s main page!

It was “spoiled” for me on the way to work today thanks to a page 3 article in the Daily News, “Captain America killed!“. Even Marvel has now revealed it [...]

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Ghost Rider’s Qualified Success and What it Means for DC

By On March 4, 2007 · 7 Comments · In Marketing, Pop Culture

With the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a qualified success as it’s quite likely that it will surpass director Mark Steven Johnson’s previous effort, Daredevil — which topped out at $102m after [...]

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Marketing Monday: A Simple Plan, Part II

By On February 12, 2007 · 2 Comments · In Marketing, Pop Culture, Publishing

Last week I covered the first three steps of Kevin Stirtz’ “Smart Marketing System”, focusing on a marketing plan’s Goals, Market and Message, and this week I’ll take a look at the final two pieces of this simple but apparently often confounding puzzle:

1. The GOALS or [...]

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Marketing Monday: A Simple Plan, Part I

By On February 5, 2007 · 2 Comments · In Marketing, Pop Culture, Publishing

Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns:

1) Publishing comics is a business, not a hobby;
2) Proftability within 3-5 years, if not sooner, is the goal.
3) [...]

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For Black History Month: Flashback

By On February 1, 2007 · 5 Comments · In Pop Culture

I have a love-hate relationship with Black History Month, simultaneously appreciating the thought behind it while despising its continued necessity. As such, I’m not planning to make a big deal about it ’round these parts; it’s a thing for less diverse sites and blogs to take note of, an opportunity to pay lip service to [...]

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