Big Change for GOOD: When Publishing Content Isn’t Enough

A large part of GOOD’s appeal was its unique business model, its compelling mission, and its target audience: “For People Who Give a Damn.” While not replicable in any scalable way, it had a far more noble mission than the mercenary and fickle “connecting advertisers to eyeballs” model of most magazines, and it looks like that mission ultimately forced a complete and radical rethinking of the magazine itself.

Random Thoughts on a Summer Friday (In Which I’ve Buried the Lede)

That “Local First” angle is what disturbs me the most, latching on to a legitimate movement whose most compelling hook focuses on locally sourced goods and sustainability, to support booksellers whose primary focus is usually selling the products of multi-national corporations who treat them like second-class citizens. The bookstores that are true pillars of their communities don’t need hollow slogans and dreams of going viral on YouTube, because they prove on a daily basis why they matter to their communities.