While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.
“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Zeitoun by Dave Eggers My rating: 5 of 5 stars In ZEITOUN, Dave Eggers does an excellent job of weaving Abdulrahman and Kathy Zeitoun’s compelling backstories and Katrina experiences together, shaded by post-9/11 xenophobia, and delivers a powerful documentary of what will most likely be looked back upon by history as one of this country’s […]
The weakness of “It’s all a dream” — why we hate that, why we feel cheated when narratively anything is revealed to be all a dream — is that you’ve just asked me to spend so much time and emotional capital investing in the stakes of this, and you’ve now swept it away with the […]
“A man practices the art of adventure when he breaks the chain of routine and renews his life through reading new books, traveling to new places, making new friends, taking up new hobbies and adopting new viewpoints” Wilfred Peterson (via dhammza) At the beginning of the year I made several resolutions, one of which I […]