Part of me appreciates the wry humor, and part of me is totally offended by the young black mailroom guy playing the lottery.
I thinks it’s really advertising the lottery itself that’s bothering me, as it’s basically a sucker tax on the poor, “acceptable” because some of the revenue supposedly goes to schools. Of course, not in direct proportion to the neighborhoods where the most tickets are bought.
In these tough times, it’s like advertising liquor at an AA meeting.
Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World.
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