Five Things: January 19, 2023
"We have the power to say (and do) something about the situation." Five things for January 19, 2023. That's it! That's the excerpt.
Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
[FLASHBACK] The Future of the Blog: Robots Win
Shatner’s on Twitter, too, which is a “micro-blogging” platform. It’s like a blog on training wheels, for bloggers too stupid or boring to put together a compelling paragraph or three, and social media gurus who don’t like dealing with people all that much. Ev and Biz clearly had no idea the monster they were creating.
Leanpub’s Frontmatter Podcast: It’s Me, Again!
This time around, we skipped the origin story and jumped right into things. Epp let me rattle on about Comics Plus (aka the day job), Panorama Project and libraries, DOJ vs. PRH, and Twitter — and then cleaned it all up so I sound reasonably coherent. It's also on video this time, which caught me by surprise as you may be able to tell from the hat I'm wearing — I was a couple of weeks overdue for a haircut!
Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?