Resume

Guy LeCharles Gonzalez

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An entrepreneurial marketing and publishing professional with B2B and B2C expertise in audience development, content strategy, and integrated marketing — including email, search, social media, and events. Skilled at building strong relationships with communities, colleagues, and clients to meet mutually beneficial goals. Known and respected for fostering productive team environments and getting results — particularly during transformative and disruptive moments.

Also, a traditionally published poet and writer; self-publisher before Amazon made it easy; experienced community and events organizer, and public speaker.

SKILLS & ABILITIES

• Strategic Planning
• Mission & Vision Development
• Content Strategy
• Audience Development
• Event Programming
• B2B & B2C Marketing
• Performance Analysis
• Sponsorship & Ad Sales
• Public Speaking

PROFESSIONAL EXPERIENCE

• LibraryPass—Chief Content Officer (2020 – Present)
• Free Verse Media & Marketing—Chief Strategist (2019 – Present)
• Panorama Project—Project Lead (2019 – 2020)
• Writer’s Digest (F+W Media)—Publisher & Marketing Director (2017 – 2019)
• Northstar Travel Group—Group Marketing Director (2016 – 2017)
• Library Journals, LLC (Media Source, Inc.)—Director, Content Strategy & Audience Development (2011 – 2015)
• Digital Book World (F+W Media)—Director, Programming & Business Development (2009 – 2011)
• Horticulture (F+W Media)—Publisher & Editorial Director (2008 – 2009)
• Writer’s Digest / Family Tree / Horticulture (F+W Media)—Advertising Sales (2007 – 2008)

REFERENCES

“During the four (4) years Guy and I worked together at Media Source, we collaborated to develop a multi-year strategic plan designed to provide a clear mission to the entire team and to get buy-in from executive management and the Board (private-equity owned). We successfully transacted two (2) times in four (4) years, and Guy’s efforts and contributions were key to our success. Guy possesses the rare ability to ‘see’ a vision, but also implement it through operational execution.”

—Ian Singer, GM, Credo Reference – Infobase Holdings, Credo Reference

“Guy has a unique, nuanced understanding of content, which is very special. Combined with his understanding of marketing and distribution, he worked effectively across teams to guide diverse perspectives toward larger goals. At the same time, he is not afraid to roll up his sleeves and refine copy or cut video. Given his integrity, Guy is a provocateur—in the best way.”

—Kathy Ishizuka, Executive Editor, School Library Journal

“Guy is one of the best media and marketing people I have ever worked with in publishing. He is the guy that no matter what you send to him, it comes back better than you could have imagined. We built a start up venture project together that overcame many obstacles and required new thinking, but experienced execution. He brought both and is just a fun and nice person to work along side.”

—Mitchell Davis, Founder & CEO, BiblioBoard

“Guy is one of the brightest minds I know in the changing world of publishing. He is keenly aware of the forces that are transforming the media industry, and has real-world insight and ability to improve the businesses he works for. When he offers two cents on any issue, I’m always listening and often acting on it. He is also a passionate, articulate, and generous person, who works well in a team environment, but is also an incredible manager and leader of people—without a large ego attached.”

—Jane Friedman, Publishing Consultant and Writer

“Guy is an incredibly smart, passionate and professional business executive who has had a great history of creative and financial success at F+W Media. Guy has launched events, web businesses and run magazines … all with an eye on high quality, but also high profit and high margin.”

—David Nussbaum, Chairman & CEO at America’s Test Kitchen