Resume

Guy LeCharles Gonzalez

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Entrepreneurial media and marketing professional with B2B, consumer, and nonprofit experience in audience development, content strategy, event programming, and email, search, and social marketing. Skilled at building strong relationships with communities, colleagues, and clients to meet mutually beneficial goals. Respected for fostering productive team environments and getting results — particularly during transformative and disruptive moments. Traditionally published poet and writer; long-time self-publisher; experienced community organizer and public speaker.

SKILLS & ABILITIES

  • Strategic Planning
  • Audience Development
  • B2B & B2C Marketing
  • Mission & Vision Development
  • Content Strategy
  • Event Programming
  • Performance Analysis
  • Sponsorship & Ad Sales
  • Public Speaking

PROFESSIONAL EXPERIENCE

  • LibraryPass—Chief Content Officer (October 2020 – Present)
  • Free Verse Media & Marketing—Chief Strategist (Jul 2019 – Present)
  • Panorama Project—Project Lead (July 2019 – October 2020)
  • Writer’s Digest (F+W Media)—Publisher & Marketing Director (August 2017 – July 2019)
  • Northstar Travel Group—Group Marketing Director (June 2016 – July 2017)
  • The Reading Room—VP, Audience Development / Consultant (Oct. 2015 – Mar. 2016)
  • Library Journals, LLC (Media Source, Inc.)—Director, Content Strategy & Audience Development (Mar. 2011 – Sept. 2015)
  • Digital Book World (F+W Media)—Director, Programming & Business Development (Oct. 2009 – Mar. 2011)
  • Horticulture (F+W Media)—Publisher & Editorial Director (Oct. 2008 – Oct. 2009)
  • Writer’s Digest / Family Tree / Horticulture (F+W Media)—Advertising Sales (Apr. 2007 – Oct. 2008)
  • SourceMedia—Advertising Sales Representative (Sept. 2006 – Mar. 2007)
  • SourceMedia—Marketing Manager (Feb. 2003 – Mar. 2007)
  • Primedia Business—Audience Marketing Manager (Jan. 2001-Jan. 2002)
  • Freelance—Direct Marketing Consultant / Copywriter (Jan 2000-Dec 2000)
  • The Academy of American Poets—Membership Coordinator (Aug. 1998-Dec. 1999)
  • Poets & Writers, Inc.—Fulfillment Manager / Circulation Assistant (Mar. 1997 – Aug. 1998)

SPEAKING ENGAGEMENTS

  • Featured speaker, panelist at PubWest
  • Featured speaker at ALA Annual Conference
  • Featured panelist at Book Expo America
  • Speaker, panelist at Writer’s Digest Annual Conference
  • Panelist at South by Southwest
  • Panelist at Empire State Book Festival
  • Co-host, moderator at Digital Book World
  • Host, speaker at indieLAB
  • Featured speaker, panelist at Future of Media & Publishing Meetups
  • Guest lecturer on digital marketing at NYU, City College, and CUNY Publishing Institute
  • Featured performer at Austin International Poetry Festival
  • Featured performer at Connecticut Poetry Festival
  • Featured performer at National Poetry Slam
  • Founder, Curator, and Host of a little bit louder reading series
  • Host of The Open Room at the Nuyorican Poets Café

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