Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.

Borders’ Open-Door Poetry

Borders -- partnering with The Student Publishing Program, one of the top high school writing programs in the country -- has launched an interesting new online program promoting poetry called Open-Door Poetry: "Open-Door Poetry" is for anyone who has ever wanted to communicate to others in some way while opening the door for viewers to become active participants. Each compelling episode features seven to 10 "spoken-word" and "academic" poets giving writing advice or reciting poems live from locations ranging from the streets and rooftops in New York City to the living room in the home of the poet. Each episode…

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Spindle State of Mind

It’s kind of hard to believe it’s 2008 already and that Spindle‘s official launch is less than 36 hours away!

I spent a lot of time this weekend preparing the content for Tuesday’s update, sending off the last of a handful of acceptances and rejections, the latter of which have gotten no easier since the first one — though my basic rejection letter has gotten a lot nicer, if more impersonal — especially when it involves people I know personally.  One of the biggest differences between running a reading series vs. a publication is that the latter is less welcoming by definition as there is no open mic. Whatever I accept for publication is not just a reflection on Spindle and myself, it’s also a reflection upon everyone else whose work I accept and I want to ensure that Spindle is viewed as a quality outlet for a variety of work and not someplace that publishes just anybody. It’s something I take very seriously and can make for some awkward moments when rejecting people I know and respect.

Some acceptances and rejections happen immediately upon first reading, and some I come back to several times over a few weeks, or more. Most are purely my call while some poems get passed on to my editors for their opinions — and some, eventually, will come directly from their own solicitation efforts — especially when it comes to certain forms as I am not a big fan of formal poetry. Or rhyming. That said, I bring the spirit of the open mic to my reviewing of submissions, being as open to everything as I reasonably can be, and have already published a few poems that at first glance I wouldn’t have thought I’d liked.

All in all, the “soft launch” has worked out better than I hoped it would as the past six months of tweaking the site — first behind-the-scenes and then, as of September 12, 2007, live with regularly updated content — have paid off not only in it being ready for primetime on January 8th, but in there being more strong content already posted than I imagined I’d have at this point.

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Sometimes, absence makes the heart go wander…

[x-posted from PopCultureShock] What happens when the "maybe we just need a little space" trial separation makes you realize you're actually happier apart and have no interest in getting back together? Well, if you're me and writing about and reviewing comics on a semi-regular basis is what you needed a break from, you stall one more month hoping for the good feelings to return before finally acknowledging the truth and writing the requisite farewell post for the 3-5 people who might still care. In other words, it's officially "adios" for good this time! To the comics internet, at least. I'm…

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On Jodi Picoult, Writing, and Platforms

The two morning sessions I attended were about breaking into magazines and an overview of sales & marketing in the book industry, the former of which was more of a refresher course while the latter filled in a lot of the gaps where things are different in periodical publishing, which is where my background is. One common thread popped up in both sessions that I thought was really interesting, though: platforms.

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The Death of Captain America

No spoiler warning necessary at this point when it's now the featured story on Yahoo's main page!It was "spoiled" for me on the way to work today thanks to a page 3 article in the Daily News, "Captain America killed!". Even Marvel has now revealed it on their web site, after teasing it with a Daily Bugle: A Hero has been Shot story earlier today that didn't identify the victim. Cute.Of course, despite most not having read the story in question yet, the blogiverse is already cynically chiming in with variations on "So what?" and "Quesada sucks!" in response to…

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On the Shelves: 3/7/07

Reading is fundamental. Read what you like; don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 3/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK The Living and the DeadDARK HORSE COMICS Star Wars Legacy #9, $2.99 Legacy has replaced Conan, which I still enjoy, as my…

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Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into one informative, visually stimulating picture, and has a number of uses. 1) It should be flexible enough to double as the basis for an actual in-person presentation as well as an informational leave-behind or promotional mailing piece. 2) It should include your "elevator pitch", a…

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