Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
Support GOOD Comics! Try NEW comics!The column formerly known as "Try Something Different" has become something different. Instead of listing every single comic book shipping each week, the newly rechristened "On the Shelves" will instead take a look at select comic books being released tomorrow, 9/15/05. The full shipping is list available at ComicList.[NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com]ADHOUSE BOOKS Salamander Dream GN, $15.00Thanks to Skyscrapers of the Midwest, Project:…
Support GOOD Comics! Try NEW comics!The column formerly known as "Try Something Different" has become something different. Instead of listing every single comic book shipping each week, the newly rechristened "On the Shelves" will instead take a look at select comic books being released tomorrow, 9/8/05. The full shipping is list available at ComicList.[NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one, or try Khepri.com or MidtownComics.com]AARDVARK-VANAHEIM/WIN-MILL PRO Following Cerebus #5, $3.95Can someone explain the appeal of this…
Industry Buzz is my monthly roundtable column at Buzzscope, featuring some of the most outspoken creators, retailers, pundits and advocates in comics commenting on the issues affecting the comics industry. This month, we took a look at hype, and what, if any, affect it has on sales.Does marketing/hype help sell more copies of a comic book? Would, say, the first volume of Runaways have sold better if Marvel had promoted it half as much as House of M? What about reviews? Do they have any measurable effect on sales, especially of independent comics that lack the marketing resources of the…
Support GOOD Comics!A look at select comic books being released today, 8/31/05. Full shipping list available at ComicList. (Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one, or try Khepri.com or MidtownComics.com)AIT/PLANETLAR Smoke & Guns GN, $12.95The preview in Black Diamond On-Ramp did nothing for me, and Tim O'Neil confirms that feeling.DARK HORSE COMICS Revelations #1 (Of 6), $2.99Paul Jenkins and Humberto Ramos are one of my favorite creative duos from their run on Spectacular Spider-Man, so this mini-series…
Every now and then, these things are eeriely appropriate:Use Those IdeasThere is still a lot happening in your sign and in your personal life, Guy. The other great piece of news is that Mercury turns direct at the start of the week. This gives you the green light to go ahead with projects and ideas that have been on the back burner. You will feel a lot better now that you can move forward in confidence and get things moving. Venus moves into Libra on Tuesday, which is wonderful for any new commercial ventures you are involved with. If you…
This has turned into an insane week!PISSY WORK STUFFLate Monday afternoon I found out I had to put together three PowerPoint presentations for the first day of our summer sales meeting, aka tomorrow, thanks to our Publisher's unexpected and, for all intents and purposes, immediate move over to our Conferences division, leaving our senior sales guy caught out there having to take over at the last second. Among the many things on the two-day agenda is a presentation on a new magazine we're launching in October that primarily lives in the no-longer-Publisher's head. Because I've been working on the marketing…
Support Independent Comics!Independent comics (and manga) being released tomorrow, 7/27/05, courtesy of ComicList. Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it.Recommendations, sometimes blind, in BOLD. Which ones are YOU reading?AC COMICS Men Of Mystery #54, $6.95ACTOR Actor DFE Hunter Killer Alt Cvr #1, $6.99 Actor New Avengers #2 Miki Sgn, $19.99 Actor X-Men Forever #1 Alt Cover, $10.00A. D. VISION Full Metal Panic Manga Vol 8 TPB, $9.99 Notenki Memoirs SC, $9.99ALIAS ENTERPRISES LLC Dreamland Chronicles #2 (Of 24), $4.50 Gimoles #1 (Of…
