Personal

I’ve officially launched Free Verse Media, a strategic marketing consultancy offering actionable solutions for businesses and brands who want to engage audiences across multiple platforms more effectively—in alignment with specific business goals and key performance metrics. I’m taking 25 years of hard-earned experience and going the freelance route (gulp!), looking to work with organizations that value developing genuine relationships with communities in service of a greater good, at least as much as they value generating revenue for stakeholders.

There was no announcement back in August because celebrating a new gig in that context felt wrong, and as subsequent events would confirm, it honestly wasn't all that clear how long it would last. WD is and always has been a strong brand, but when your parent company is headed towards bankruptcy, the path forward is anything but clear.

Having spent the last 12+ years helping legacy print brands navigate the digital transition (excepting that 18-month run building DBW from scratch), I'm excited about the opportunity to jump into the digital present with both feet, no print crutch in sight. I still love the magazine industry and have a fondness for print that will never die, but I couldn't resist an opportunity to help build something in the digital book world that will challenge me in new ways and allow me to expand upon skills that have always been somewhat constrained in print-centric environments.