Pop Culture

[Edited to add a conclusion!]

The early numbers are in and Superman Returns has raked in an estimated $84,208,000 at the domestic box office over its first five days in release, $12m ahead of Batman Begins over the same period, but with 2/3rds of that difference coming in over the first two days. Its $52,150,000 during the Friday-Sunday period — which ranks as only the 5th best opening in 2006, 47th overall — is almost tied with Batman Begins’ opening Friday-Sunday haul (June 17-19: $48,745,440) which ended up representing 23.7% of its total $205,343,774 gross.

If the Man of Steel can match the Dark Knight’s pace, Superman Returns should come in around $220 million at the domestic box office, notably short of its well-publicized $260 million production budget, a figure that doesn’t include what is very likely a hefty marketing budget of at least $50 million. Figure a foreign box office total matching Batman Begins’ $166 million, and you have a potential $400+ million blockbuster that in some circles will be considered a disappointment, a la Peter Jackson’s King Kong ($218m domestic BO, $207m budget).

The big question, though, is does Superman have Batman’s legs, and is not reaching the $200m plateau a possibility?

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