“Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.”
Before you start thinking about investing in new technology or pivoting to the latest new shiny revenue stream — you need to know who you’re trying to reach and engage; what you want them to do when you connect with them; and what your benchmarks for success are. Without clearly defining those first, you’re potentially wasting time and money on hunches and hype, at best, and definitely falling behind your competition and goals.
I am an entrepreneurial media and marketing professional with multi-platform experience working with a wide range of companies and business models in different verticals. I specialize in building strong relationships with communities, colleagues, and clients — particularly during transformative and disruptive moments — to engage audiences more effectively, in alignment with specific business goals and key performance metrics.
Email me for a free 30-minute conversation about your business, your audience, and your goals.
(If you somehow found me randomly and need more context, check out my resume.)
SERVICES
- Strategic Planning: Mission & vision development, SWOT analysis, and revenue diversification are all critical elements of a resilient strategic plan.
- Content Strategy: Good content starts with understanding your audience’s needs and addressing them with a distinct voice that builds trust and credibility. An effective content strategy supports the development of products and services that help your audience achieve their goals.
- Audience Development: Finding and engaging the right audience(s) in the right places, and connecting them to owned & operated platforms for unique journeys that align with their needs — an effective audience development strategy is the foundation of any sustainable business.
- Email Acquisition & Engagement: Email never died. In fact, it remains one of the most effective and profitable channels, and one of the most important aspects of a fully integrated marketing strategy — if you do it right.
- Event Programming: From webinars to multi-day in-person conferences, the key to any successful event is the content you deliver, and the problems you help solve.
- Project Management: Whether you’re developing your strategic plan, revamping your marketing strategy, or launching a business from scratch — having a fractional resource to help coordinate and guide those efforts can ensure that plan comes together and actually meets those goals.