Who Killed the Marketing Technopologist?

By Guy LeCharles Gonzalez / On / In Marketing

I’ve been fortunate enough to have had two great roles that explicitly embraced that overlap of marketing, technology, and social interaction–along with a history of that overlap benefiting me in more traditional roles. In both cases, it allowed me to take a holistic, strategic approach to integrated marketing, but neither title clearly communicates that on a resume, so I’m glad the Marketing question has been asked explicitly and I was able to address it head on.

“You Will Be Tokenized” [Go Read This]

By Guy LeCharles Gonzalez / On / In Publishing

I had the privilege of being one of the fifty voices included in Molly’s excellent feature at Brooklyn Magazine (the interview for which inspired my last post), and it’s a must-read for everyone in publishing. It left me with mixed emotions, no less frustrated with the industry and still vaguely optimistic that real change is on the horizon. Maybe. Go read it and share it widely.

Publishing Diversity Games: Catching Fire

By Guy LeCharles Gonzalez / On / In Publishing

If you’re white and work in publishing, the path to creating a more diverse industry that represents the real world is actually a lot clearer than it is for those who are underrepresented. You’re the default; you have access and influence and the ability to drive change from the inside. And thankfully, I know many who are doing exactly that and I appreciate their efforts. But what about the rest of us? How can we help drive change in this industry we care so much about, despite it so often not caring all that much about us?

From Team Library to the Reading Room

By Guy LeCharles Gonzalez / On / In Personal

Having spent the last 12+ years helping legacy print brands navigate the digital transition (excepting that 18-month run building DBW from scratch), I’m excited about the opportunity to jump into the digital present with both feet, no print crutch in sight. I still love the magazine industry and have a fondness for print that will never die, but I couldn’t resist an opportunity to help build something in the digital book world that will challenge me in new ways and allow me to expand upon skills that have always been somewhat constrained in print-centric environments.

Unpacking Ta-Nehisi Coates’ Between The World and Me

By Guy LeCharles Gonzalez / On / In Personal, Reviews

Between The World and Me, is one of the most important books to be published this decade, surely, possibly even this young century. In context of the long list of tragic events of the past few years (from Trayvon Martin, Eric Garner, and Sandra Bland, to Ferguson, Baltimore, and Charleston), it is timely, but that’s the easy part. It’s the combination of Coates’ framing (a letter to his son) and his raw, unapologetic tone (no white gaze-y appeasement here) that makes it stand out as a singular work that has drawn deserved comparisons to James Baldwin.

Why MLS is better* than the Premier League

By Guy LeCharles Gonzalez / On / In Personal

Even in defeat, there’s nothing like watching a soccer match in person, but when your side wins, it’s an absolutely glorious feeling, and Friday night’s game was a great reminder of that. From the great beer selection and unexpectedly delicious chicken & waffles with sriracha syrup, to the perfect weather and entertaining result, it was a great night.

How I Could Just Kill a (Virtual) Man

By Guy LeCharles Gonzalez / On / In Personal, Pop Culture

RPGs, simulations, and strategy games are my preferred genres, but I’ve played and enjoyed several shooters that prioritized story over gameplay (BioShock Infinite), explored the moral gray areas of violence as a solution (Spec-Ops: The Line), or whose sci-fi settings simply put things in a less problematic context (Halo). The timing of Hardline’s switch from military fantasy to militarized police fantasy couldn’t possibly be worse, either, in light of the ongoing problems in Ferguson, MO, one of the more egregious examples of a systemic cultural problem in this country that most video games either completely ignore or cynically tap into.

On Llamas, Dresses, Net Neutrality: A Clue(Train)!

By Guy LeCharles Gonzalez / On / In Marketing, Personal

That desire for community, to connect with others who share your interests, is what drives the best and worst of what, as a whole, makes the internet so invaluable — from the early days of Usenet to Tumblr and whatever comes next — and for some (including business execs who don’t get it), so dangerous. I’m sure there are plenty of business lessons to be learned from all of this, and I’m sure there will be plenty of think pieces and hot takes addressing those, but I’m far more interested in grappling with the human element.

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