Guy LeCharles Gonzalez
As anyone who’s actually worked within a “vertical” knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn’t mean they’re a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.
Unlike movies, I rarely read books when they’re first released, especially hardcover fiction, so my favorite reads in any given year are usually a mix of backlist and “new” trade paperbacks. I also like to mix things up throughout the year, so I rarely read as deeply in any one genre as I might like to, and my to-read pile grows ever higher as I discover new-to-me writers with deep backlists that I’ll never have enough time to fully explore. Here are my five favorites (plus one honorable mention), in order of combined awesomeness and emotional impact, in what has arguably been one of the best years of reading in a long time, not just in quantity, but quality, too.
Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that “it was a project, not a lifelong commitment to being a publisher of books,” instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.
It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers’ on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I’m guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda’s The Elder Scrolls and Activision’s Skylanders, though you might be surprised by which one I think has the most potential.
We are not anywhere near the digital future yet with comics. There is so much exciting ground to be staked out! We just need a new publisher, or a collective of coders, comic writers, and artists. I think the latter is more likely than the former.
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Recent Posts
- The Myth of “Verticalization” – Community Ain’t Easy
- My Favorite Reads of 2011
- Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It
- Entry Points, Accessibility and Transmedia Potential
- 6Qs: Alex de Campi, Comics Innovator and Provocateur
- Richard Nash on Cursor and the “F” Word
- The Problem With Klout? It Has None
- The Truth About Disruption in Publishing
- Amazon, Libraries and Ownership in the Digital Age
- Amazon: Friend, Foe, or Scarecrow?
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