From the monthly archives: April 2009

Stop Interrupting; Listen, Engage, Earn Attention

By On April 29, 2009 · 4 Comments · In Marketing, Publishing

You know the stereotype of the guy on the first date who can’t stop talking about himself, only to wonder why he doesn’t get a kiss at the end of the night, never mind a second date?

That guy is like advertising.

In the latest flare-up of the “print is dead” debate, Michael Josefowicz’ provocative [...]

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Spindle: New Content for April

By On April 28, 2009 · Leave a Comment · In Uncategorized

Things were looking dicey for April — I’m still almost a week behind on NaPoWriMo, not to mention the craziness of the real world — but I managed to post some new content before the calendar turned, with great poetry from Erica Miriam Fabri and micro-fiction from James Bezerra and Dominic Preziosi.

Check them out [...]

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Tone Deaf Publishers Need Savvy Writers

By On April 27, 2009 · 6 Comments · In Marketing, Publishing

Counting on the laziness of the author and their lack of enthusiasm for self-promotion isn’t the best business model. Just look around. Many of today’s self-published books are hard to [distinguish] from their counterpart coming out of a major NYC publishing house. As self-publishing matures and begins to mirror professional publishing, the lines between the [...]

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Poem-A-Day Challenge: Days 20-22

By On April 26, 2009 · Leave a Comment · In Writing

I’m way behind again, the furthest yet, and am “cheating” a little bit to catch up by going with only one of the PAD prompts I missed (Day 21) and two from the Acentos Writers Workshop I facilitated today. I’m still commited to making 30/30 by the end of the month, but from here on [...]

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Bursting the Social Media Bubble

By On April 22, 2009 · 9 Comments · In Marketing

THE_REAL_SHAQ

How can u b an expert without legitimate knowledge or legitimate experience Shaq oneal
about 9 hours ago from TwitterBerry

It’s been fascinating watching the odd, mostly one-sided battle going on between so-called social media experts and traditional marketing and PR professionals, as the former continue to pound their virtual drums [...]

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