As anyone who’s actually worked within a “vertical” knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn’t mean they’re a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.
It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers’ on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I’m guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda’s The Elder Scrolls and Activision’s Skylanders, though you might be surprised by which one I think has the most potential.
While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.
With the cynical lawsuit to stop casino workers from caucusing on the Strip tomorrow having been rightly dismissed, the LA Times has an interesting article entitled “Clinton plays gaming card against Obama“, pointing out her latest attempt to muddy the waters in what is looking more and more like a campaign against Barack Obama instead of the campaign for […]
Back in 2004 I discovered an election sim called President Forever via a random Google ad on my old blog, bought it and spent many a late night frustrated over my unsuccessful attempts to lead Dennis Kucinich to simulated victory over Dubya. No surprise, really, but it was still a fun game that nicely married […]