Entry Points, Accessibility and Transmedia Potential

It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers’ on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I’m guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda’s The Elder Scrolls and Activision’s Skylanders, though you might be surprised by which one I think has the most potential.

Beyond the Story: Engaging Experiences Rule

Book publishers, on the other hand, have traditionally either focused on “digital” as a secondary medium, or worse, not even as a distinct medium at all, simply a fascimile or marketing channel for their print products. In doing so, they’ve effectively positioned themselves for easier disintermediation, being seen as container manufacturers instead of content curators and community organizers.

DIY’s Great, But WHO Are We Doing it For?

“Just do it!” was definitely an underlying theme of the day as the deceptively sexy notion of the “democratization” of content creation and distribution was frequently noted, but I realized towards the end of the day, what was missing was any reference to the issue of access, and the ever-widening digital divide.