On Shadowrun: Nostalgia for a Game I’ve Never Played

I honestly don't know how Shadowrun escaped me all these years, but its combination of D&D, The Matrix, and Mission: Impossible is 100% my shit! Imagine: fantasy races, magic, cyberpunk, and elaborate heists sitting atop an intricately fleshed out near-future world that uses the Mayan Long Count calendar and corporate greed as its main pillars. It's as problematic, corny, and compelling as you'd think — and I'm totally digging it.

Entry Points, Accessibility and Transmedia Potential

It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers' on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I'm guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda's The Elder Scrolls and Activision's Skylanders, though you might be surprised by which one I think has the most potential.

Beyond the Story: Engaging Experiences Rule

Book publishers, on the other hand, have traditionally either focused on "digital" as a secondary medium, or worse, not even as a distinct medium at all, simply a fascimile or marketing channel for their print products. In doing so, they've effectively positioned themselves for easier disintermediation, being seen as container manufacturers instead of content curators and community organizers.