Transmedia | Guy LeCharles Gonzalez

Currently viewing the tag: "Transmedia"

2011: Are You a Writer or Creator?

By Guy LeCharles Gonzalez On January 1, 2011 · 4 Comments · In Writing

10 questions writers should be asking as they look ahead to the future of publishing—and where they fit in.

Fragmented Marketing: Making Mickey a Transmedia Epic

By Guy LeCharles Gonzalez On December 16, 2010 · 7 Comments · In Marketing

While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.

Continue Reading →

Seven People in My #Transmedia Neighborhood

By Guy LeCharles Gonzalez On December 11, 2010 · 2 Comments · In Writing

While Twitter has only become even more valuable since then as a professional networking tool, I still look to blogs for deeper engagement, and subscribe to feeds of blogs that offer real value.

Continue Reading →

Perplex City: Learning From an ARG

By Guy LeCharles Gonzalez On December 1, 2010 · 1 Comment · In Marketing

Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.

Continue Reading →