On Transmedia and Fan Fiction

For transmedia novelists (and publishers) to retain creative control will require more than a repurposing of content. This might give a ‘taste’ of what transmedia can ‘do’, but for it to work on all levels it must be intrinsically built in and not bolted on. –Alison Norrington, Transmedia Requires New Breed of Writers, Publishers Ever … Continue reading On Transmedia and Fan Fiction

The iPad, Transmedia, and the Future of Publishers

Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they’ve signed people up. They didn’t sell 300,000 iPads in one day, they sold them over a few … Continue reading The iPad, Transmedia, and the Future of Publishers