“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Ask 5 people what they think transmedia is and you’ll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.
And by independence, I mean making a sustainable living, not just self-publishing your book via Amazon or Lulu or Smashwords and declaring yourself an “indie”.
For transmedia novelists (and publishers) to retain creative control will require more than a repurposing of content. This might give a ‘taste’ of what transmedia can ‘do’, but for it to work on all levels it must be intrinsically built in and not bolted on. –Alison Norrington, Transmedia Requires New Breed of Writers, Publishers Ever […]
Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they’ve signed people up. They didn’t sell 300,000 iPads in one day, they sold them over a few […]