An arm with a tattoo: "I was made for the library, not the classroom."

Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know. –Lucy Van Pelt

It really isn’t that I hate Christmas. Not exactly. I just hate the obligatory feel of the whole gift-giving process. You can say it’s the thought that counts all you want but the reality is, for many people, it’s the gift that counts. Whether driven by the expectations of the receiver or the insecurities of the giver, the value of a gift is often perceived literally: $20? $50? $100? What’s the appropriate “value” for a close relative? A family friend? A co-worker? Is one expensive gift enough or does it need to be buttressed by a couple of smaller ones to be satisfactory? When giving cash (or a gift card), why is it always for more than the gift you would have bought otherwise?

And, why is it that any of these questions need to be asked at all? Maybe they don’t. Maybe it’s just me.


Do you like email?

Sign up here to get my bi-weekly "newsletter" and/or receive every new blog post delivered right to your inbox. (Burner emails are fine. I get it!)

Guy LeCharles Gonzalez

Sometimes loud, formerly poet, always opinionated. He/Him. Guy LeCharles Gonzalez is primarily a marketer by day, but he's worn many other hats over the years. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.