On the Shelves: 3/7/07

Reading is fundamental. Read what you like; don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 3/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK The Living and the DeadDARK HORSE COMICS Star Wars Legacy #9, $2.99 Legacy has replaced Conan, which I still enjoy, as my…

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Hater Blog: Levitz or Quesada?

Dick Hyacinth of the entertaining guilty pleasure and recent addition to the Blogs of Note, Dick Hates Your Blog, has been running a series of "Hate Polls", pitting the likes of Mark Millar, Geoff Johns, Brad Meltzer and Joe Quesada against each other for the title of Most Hated in Comics. Last week, after Quesada soundly thumped previous reigning champ, Millar, he asked who else might be a worthy challenger to the formidable DaQ and my comment was one of my favorite ever, as succinct a description of the "Big Two" as I could imagine:Yes, Levitz is whom I'd put…

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Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into one informative, visually stimulating picture, and has a number of uses. 1) It should be flexible enough to double as the basis for an actual in-person presentation as well as an informational leave-behind or promotional mailing piece. 2) It should include your "elevator pitch", a…

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Ghost Rider’s Qualified Success and What it Means for DC

Ghost RiderWith the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a qualified success as it’s quite likely that it will surpass director Mark Steven Johnson’s previous effort, Daredevil — which topped out at $102m after 22 weeks in release — by the end of next weekend, despite receiving even worse reviews; and its final domestic take should, at least, cover its pricey $120m production budget. In doing so, it will also likely match, or beat, the combined box office of Daredevil and its ill-conceived spinoff, Elektra, which bombed two years ago with a mere $24m domestic take.

Did anyone other than Avi Arad, Johnson and Nicolas Cage (for whom Ghost Rider represents his widest initial release and best opening weekend box office ever) really see this coming? Suddenly, the decision to postpone its release from August 2006 and invest in some top-notch special effects seems to have paid off immensely as it’s hard to believe it would have found this level of success in last summer’s crowded schedule, lost in the shadow of the likes of Pirates of the Carribean, X-Men: The Last Stand and Superman Returns.

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Random Thoughts and an Update

So yeah, “minor” surgery is still surgery, and coupled with a drug industry and medical profession that takes “side effects” a bit too casually, I missed the entire NY Comic Con. The whole damn thing. The PopCultureShock party, too, which pisses me off the most, actually, as I was hoping to meet up with some people I hadn’t seen in a while as well as putting some faces to blogs I enjoy.

Ugh.

Anybody out there who did attend the party? I can live vicariously through your feedback!

I spent most of the past week laid up in bed, periodically hobbling around the apartment to take a break from marathon sessions on my rarely used Xbox: Destroy All Humans!, Just Cause and Fable: The Lost Chapters. Not a single comic book tie-in among them, although throughout Fable I was thinking what a great license it would be to adapt for comics. It features a pretty solid storyline that’s ripe for embellishment, especially since the main character is so malleable, by design, but driven towards his destiny by forces beyond his control, that much of the subtext takes place in the player’s head.

I wonder if the rights are available and how ridiculously expensive they might be?

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NY Comic Con: T-Minus 12 Hours

My surgery went well, and other than passing out on the way home, presumably from the combination of Valium and hunger -- head back, mouth open, wife yelling for help kind of passing out! -- I'm feeling pretty good now. Relatively speaking.My 9:30am appointment got pushed back to 11:15am, so my wife and I walked across town to the Javits Center to pick up my Press Pass and get the lay of the land. We couldn't get past security and on to the Convention Floor itself, but we got a good look at things from the entrance and I took…

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NY Comic Con: T-Minus 2 Days

I haven't been nearly as enthuastic about this year's NY Comic Con as I was about last year's, but that's primarily because last year's was so exhausting, my level of direct participation this year is drastically reduced, and I stupidly scheduled some minor surgery for tomorrow without realizing it was the day before the Con.Despite dragging my feet, my press registration has been secured (Thanks, Phoenix!) and as long as all goes smoothly tomorrow and I'm on my feet as expected by Friday, here's what I'm hoping to catch this weekend:FRIDAY, FEBRUARY 2310:30AM - 11:30AMKids Comics: The Category Waiting to…

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