Author: Guy LeCharles Gonzalez

This author has written 1998 articles
An arm with a tattoo: "I was made for the library, not the classroom."

On the Shelves: 8/23/06

Reading is fundamental. Don't waste your time reading bad comics out of habit! The drought continues as I am now three weeks behind in picking up my stash from Midtown Comics. Here's my weekly look at select comic books being released Wednesday, 8/23/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK Kraven's Last Hunt Premiere HCDC COMICS Batman And The…

Continue ReadingOn the Shelves: 8/23/06
An arm with a tattoo: "I was made for the library, not the classroom."

COMMENT: Civil War, Indies and Marketing 101

The interesting discussion over on The Engine about the potential opportunity Marvel's Civil War flub has opened up for indies misses a key point: your average Civil War reader doesn't care about non-Marvel titles, and condescendingly referring to those titles as "spandex super fights" or "Muscular Mutant Man Monthly" suggests they're not your audience anyway, no matter what's on the shelves that week.That point aside, though, there's some good information in there, not the least of which is that few comics creators know how to approach marketing, and even the bigger names feel a bit hamstrung by an industry that…

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