Author: Guy LeCharles Gonzalez

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: June 10, 2021

Five things for June 10, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: May 27, 2021

Five things for May 27, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: May 13, 2021

Five things for May 13, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: April 29, 2021

Five things for April 29, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: April 8, 2021

Five things for April 8, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: March 25, 2021

Five things for March 25, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: March 11, 2021

Five things for March 11, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: February 25, 2021

Five things of interest, every other Thursday. That’s it! That’s the description.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: February 11, 2021

Five things for February 11, 2021. That’s it! That’s the excerpt.

Photo by Martin Sanchez on Unsplash

The Rise and Fall of Digital Book World | On Platforms

I used my own modest platform to build a following for DBW’s Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly’s email list. I also launched a weekly “webcast” called DBW Roundtable where a panel of industry colleagues discussed the topic of the week, not only steadily building our audience and email list, but also serving as a test lab for potential conference programming and speakers. My content strategy wasn’t to make DBW another traditional media outlet, but a trusted platform for informed opinions and industry expertise that offered the kind of actionable insights we promised at the annual conference—on a year-round basis. In doing so, it would not only ensure the continued relevance of the annual conference, it would also become a steady source of new ideas, content, and voices while also developing additional revenue streams.

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