Author: Guy LeCharles Gonzalez

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: April 29, 2021

Five things for April 29, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: April 8, 2021

Five things for April 8, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: March 25, 2021

Five things for March 25, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: March 11, 2021

Five things for March 11, 2021. That’s it! That’s the excerpt.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: February 25, 2021

Five things of interest, every other Thursday. That’s it! That’s the description.

"This is Fine" dog with a guillotine next to a row of stacked books and sign that says, "I'm not bossy, I just have better ideas."

Five Things: February 11, 2021

Five things for February 11, 2021. That’s it! That’s the excerpt.

Photo by Martin Sanchez on Unsplash

The Rise and Fall of Digital Book World | On Platforms

I used my own modest platform to build a following for DBW’s Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly’s email list. I also launched a weekly “webcast” called DBW Roundtable where a panel of industry colleagues discussed the topic of the week, not only steadily building our audience and email list, but also serving as a test lab for potential conference programming and speakers. My content strategy wasn’t to make DBW another traditional media outlet, but a trusted platform for informed opinions and industry expertise that offered the kind of actionable insights we promised at the annual conference—on a year-round basis. In doing so, it would not only ensure the continued relevance of the annual conference, it would also become a steady source of new ideas, content, and voices while also developing additional revenue streams.

Photo by Martin Sanchez on Unsplash

How I Built Platforms, and How They Deteriorated Over Time

While I’ve written about building and maintaining platforms myriad times, I’ve never purposefully looked back on the platforms I’ve built and examined how and why they deteriorated over time. Over the next few weeks I’m going to organize my thoughts and write about three of the most important ones—partly to properly document them, and partly to offer any relevant takeaways I might have.

Panorama Project

Panorama Project Pandemic Progress—Updates from Libraryland

I took over the Panorama Project last July—which really does feel like two lifetimes ago—so as my anniversary looms, it’s a perfect time to check-in and see how things are progressing. It was only three months ago that the Panorama Project was gaining some real momentum, coming off a productive PubWest gathering and announcements of two major initiatives for 2020: Immersive Media & Reading 2020—Consumer Survey, and the Library Marketing Valuation Toolkit. Despite everything, Panorama’s work hasn’t halted, and our two big initiatives continue to move forward.

Photo by Yaoqi LAI on Unsplash

Milestones, Rona’d

It’s been many, many years since I did the kind of personal blogging I started out with back when this was a blogspot site in 2003, but this year has been anything but normal and I want to document a few things, mostly for myself, so if you usually come here for rants about marketing and publishing, this ain’t it. 2020 got off to a pretty normal start, all things considered… What obviously wasn’t on the agenda was a global pandemic.

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