Scapegoating Libraries for Declining Sales. Again.
With few exceptions, publishers don’t really know what drives most book sales, so the industry’s focus on chasing bestsellers and trends lends itself to an unscientific combination of last-click attribution, confirmation bias, and way too often, scapegoats. Publishers have relied on booksellers and libraries to connect with readers for decades, but—despite the continued decline of physical bookstores, the intersectional challenge of “book deserts,” and a lack of consistent and verifiable data on ebook sales—libraries seem to have become an easy scapegoat. Again.
Three Things Authors Should Know About Their Publishers’ Platforms
In 2019, I remain astounded (but not totally surprised) by how many authors’ platforms lack the basics—if they have one at all—but far more egregiously, too many publishers are way behind the curve with their own platforms, doing a disservice to the authors they’ve committed to support and help succeed. If you’re querying a publisher—big or small, traditional or hybrid—you (or your agent) should be able to satisfactorily address these three planks of their own platform before they inquire about yours. Each one is potentially more important than the size of your advance, and definitely more important than the size of your own Twitter following or email list.
Some (More) Personal News: Independence Day
I’ve officially launched Free Verse Media, a strategic marketing consultancy offering actionable solutions for businesses and brands who want to engage audiences across multiple platforms more effectively—in alignment with specific business goals and key performance metrics. I’m taking 25 years of hard-earned experience and going the freelance route (gulp!), looking to work with organizations that value developing genuine relationships with communities in service of a greater good, at least as much as they value generating revenue for stakeholders.
The Whole System is Bankrupt
There are three types of people who survive in media: hard workers, sycophants, and the serial failures they both work for who somehow manage to continually find employment despite a reasonably public record of the wreckage they’ve left behind. Too harsh? Maybe, a bit—some sycophants are arguably hard workers too, and serial failure might not be as easy as the eternally mediocre make it look—but after my own 25+ years surviving in media (and currently in the final throes of a demoralizing corporate bankruptcy), I’m feeling a little cynical.
What’s Next? So many questions.
To be honest, my experience with consultants over the years has been mostly negative. Overpriced pundits promising more than they’ve ever actually delivered for anyone, who often knew less than the staff they were brought in to advise, offering templated solutions to complex problems, inevitably leaving behind incomplete work and unsatisfied clients. But I’ve also worked with a few amazing ones who not only delivered effective, customized solutions, they also left the staff they engaged with smarter and better equipped to implement and iterate on those solutions without them.
Some (Belated) Personal News: Writer’s Digest
There was no announcement back in August because celebrating a new gig in that context felt wrong, and as subsequent events would confirm, it honestly wasn’t all that clear how long it would last. WD is and always has been a strong brand, but when your parent company is headed towards bankruptcy, the path forward is anything but clear.
Does it [still] spark joy? On Mallory, #ComicsDNA and book publishing.
Thinking about my early days with comics, I realized they were the gateway to my interest in publishing, my first real awareness of people and a process behind the scenes that connected me to the stories and characters I enjoyed so much. I read “regular” books just as voraciously as comics, but Marvel and DC were meaningful brands while book publishers weren’t. I had no idea (and didn’t particularly care) who published Encyclopedia Brown or Stephen King until my first job in a bookstore (at 19 years old), and even then they were just vague corporate logos with no personal relevance.
Subaru, Red Bull and Rabbit Holes—How I Got Sucked into Rally
There’s nothing like the buzz of delving into a new passion and I’ve thoroughly enjoyed my serendipitous and circuitous journey into the world of rally. I’ve also realized my interest in rally had always been hiding just under the surface, an influence on almost everything I’ve ever found interesting about cars—it just took an unpredictable confluence of events to suck me in.
My Favorite Movies of 2018
2018 was a pretty terrible year by many measures, but it was a damn good year for movies. While big budget sequels of varying quality continued to dominate the box office, there was still room in theaters for new and original stories to stand out while streaming options give them a shot at reaching the wider audiences they deserve—including me, in a couple of cases. My top 10 favorites (plus 4 honorable mentions) were unexpectedly tough to sort out, but they represent a more varied list than I would have initially guessed at the beginning of the year.
Five Trustworthy Sources for Media Business News & Insights
Since Google Reader shut down back in 2013, there’s arguably been no worthy replacement, partly because it helped accelerate the death of the individual blog and relegated RSS feeds to a tertiary distribution channel that most sites barely pay attention to these days. Over the years, I’ve used an unwieldy combination of Instapaper, Feedly, Twitter lists and Gmail filters (for the most useful email newsletters I subscribe to) to stay connected to my primary sources, and only a handful make the cut heading into 2019—including one social network that became unexpectedly useful in 2018.