5 Career Tips to Survive Publishing’s Digital Shift
Transition, transformation, disruption, disintermediation… whichever word you prefer, the publishing industry is undergoing a massive shift that’s being driven by the Internet, with the news and magazine sides arguably a bit further ahead of the curve than the book side, for better or worse, though few major players among them are seeing any light at
If Not Readers…?
Amazon has always understood that readers are the most relevant market and that’s why they’re in the position of power they’re currently enjoying. Do they wield their big stick aggressively? Definitely. And so did B&N and Borders before them, and presumably whomever the boogeyman was prior to them were guilty of the same thing.
Should more writers attend publishing conferences?
What comes with authors’ shift to the business side is the reality that the water gets a lot deeper, particularly when it comes to attending conferences and registration fees. If you want to be a true self-publisher, there’s a lot more to it than uploading your file to Amazon, and that includes bearing larger expenses like conference registration fees.
The Myth of “Verticalization” — Community Ain’t Easy
As anyone who’s actually worked within a “vertical” knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn’t mean they’re a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.
My Favorite Reads of 2011
Unlike movies, I rarely read books when they’re first released, especially hardcover fiction, so my favorite reads in any given year are usually a mix of backlist and “new” trade paperbacks. I also like to mix things up throughout the year, so I rarely read as deeply in any one genre as I might like to, and my to-read pile grows ever higher as I discover new-to-me writers with deep backlists that I’ll never have enough time to fully explore. Here are my five favorites (plus one honorable mention), in order of combined awesomeness and emotional impact, in what has arguably been one of the best years of reading in a long time, not just in quantity, but quality, too.
Ownership vs. Access: Which is More Important?
In less than a week, I’ve already spent more money on PoxNora—the “free-to-play” virtual card game I raved about earlier this week—than I have on ebooks all year long. If you include all of my Steam purchases (effectively the Kindle of computer gaming) over the past six months, it’s more than I’ve spent on ebooks ever!
New Obsession: PoxNora
I never got into Magic: The Gathering, but I did play a lot of Pokemon and VS., so the appeal of collectible card games (aka, social gaming!) isn’t new to me, and Advance Wars: Days of Ruin is one of my all-time favorite games, so turn-based tactics is right up my alley, too. Combine them with an impressively deep setting, beautiful artwork, and a slick (if not totally intuitive) deck virtual management system, and you have a winner.
On the Appeal of Indie Bookstores
There are a number of challenges indie booksellers face—a shit economy being the biggest of them—and there are many that won’t succeed, not because Amazon put them out of business but because THAT’S WHAT HAPPENS TO MOST BUSINESSES. There are many neighborhoods that simply can’t (or won’t) support a local bookstore, and that’s perfectly normal, too.
KDP Select: Is It Worth It?
If you’re an author who has already been shook and sold your soul and firstborn to Jeff Bezos, I can see this seeming like a good short-term deal, but the potential repercussions are huge.
Publishing’s Brooklyn Problem
Much like Google didn’t disintermediate big ad agencies via AdWords, nor TV networks or Hollywood studios via YouTube, but instead provided new channels for those who had no need for the Super Bowl, Amazon has done the same for authors who are better served with a scalpel than a mallet.