Author: Guy LeCharles Gonzalez

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

On the Appeal of Indie Bookstores

There are a number of challenges indie booksellers face—a shit economy being the biggest of them—and there are many that won’t succeed, not because Amazon put them out of business but because THAT’S WHAT HAPPENS TO MOST BUSINESSES. There are many neighborhoods that simply can’t (or won’t) support a local bookstore, and that’s perfectly normal, too.

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

KDP Select: Is It Worth It?

If you’re an author who has already been shook and sold your soul and firstborn to Jeff Bezos, I can see this seeming like a good short-term deal, but the potential repercussions are huge.

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Publishing’s Brooklyn Problem

Much like Google didn’t disintermediate big ad agencies via AdWords, nor TV networks or Hollywood studios via YouTube, but instead provided new channels for those who had no need for the Super Bowl, Amazon has done the same for authors who are better served with a scalpel than a mallet.

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Are Inexpensive Self-published Ebooks the New Blogs?

It reminds me of 2003, the year I started blogging, and how some people were able to attract large audiences for their writing, and the mainstream media scoffed that they would ever be taken seriously. Fast-forward, many of those early bloggers are now considered “real” journalists, some because they went to work for traditional media brands, others because they attracted a significant enough audience on their own that they couldn’t be ignored.

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It

Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that “it was a project, not a lifelong commitment to being a publisher of books,” instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.

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Entry Points, Accessibility and Transmedia Potential

It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers’ on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I’m guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda’s The Elder Scrolls and Activision’s Skylanders, though you might be surprised by which one I think has the most potential.

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6Qs: Alex de Campi, Comics Innovator and Provocateur

We are not anywhere near the digital future yet with comics. There is so much exciting ground to be staked out! We just need a new publisher, or a collective of coders, comic writers, and artists. I think the latter is more likely than the former.

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Realms of Fantasy Probably Can’t be Saved

I casually followed the transition for a couple of months before losing interest, and was disappointed to check in last week to find an uninspired website and social media presence, and PDF-only digital editions. I also realized I hadn’t noticed the magazine on the newsstands in months.

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Richard Nash on Cursor and the “F” Word

Nash took an honest shot at something he believed in and, more importantly, maintained his integrity throughout the process. While neither Cursor nor Red Lemonade ended up being the “game changers” some thought they might be, one could argue (and so I will) that the publishing industry overall is stronger for the attempt, and what *did* work shouldn’t be lost in the discussion.

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

The Problem With Klout? It Has None

Therein lies the real problem with Klout. While its Topics feature is an intriguing attempt to add a much-needed contextual layer to its linear scoring and might have some long-term potential (most likely as acquisition bait, to complement PostRank or Radian6?), overall, it’s a pretty useless, Foursquare-style gamification of the worst aspects of Social MEdia.

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