Author: Guy LeCharles Gonzalez

Me, in a green "Freed Between the Lines." hoodie.

Should more writers attend publishing conferences?

What comes with authors’ shift to the business side is the reality that the water gets a lot deeper, particularly when it comes to attending conferences and registration fees. If you want to be a true self-publisher, there’s a lot more to it than uploading your file to Amazon, and that includes bearing larger expenses like conference registration fees.

Vertical Speed Indicator by Barnaby Kerr Photography

The Myth of “Verticalization” — Community Ain’t Easy

As anyone who’s actually worked within a “vertical” knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn’t mean they’re a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.

Me, in a green "Freed Between the Lines." hoodie.

My Favorite Reads of 2011

Unlike movies, I rarely read books when they’re first released, especially hardcover fiction, so my favorite reads in any given year are usually a mix of backlist and “new” trade paperbacks. I also like to mix things up throughout the year, so I rarely read as deeply in any one genre as I might like to, and my to-read pile grows ever higher as I discover new-to-me writers with deep backlists that I’ll never have enough time to fully explore. Here are my five favorites (plus one honorable mention), in order of combined awesomeness and emotional impact, in what has arguably been one of the best years of reading in a long time, not just in quantity, but quality, too.

Me, in a green "Freed Between the Lines." hoodie.

Ownership vs. Access: Which is More Important?

In less than a week, I’ve already spent more money on PoxNora—the “free-to-play” virtual card game I raved about earlier this week—than I have on ebooks all year long. If you include all of my Steam purchases (effectively the Kindle of computer gaming) over the past six months, it’s more than I’ve spent on ebooks ever!

Me, in a green "Freed Between the Lines." hoodie.

New Obsession: PoxNora

I never got into Magic: The Gathering, but I did play a lot of Pokemon and VS., so the appeal of collectible card games (aka, social gaming!) isn’t new to me, and Advance Wars: Days of Ruin is one of my all-time favorite games, so turn-based tactics is right up my alley, too. Combine them with an impressively deep setting, beautiful artwork, and a slick (if not totally intuitive) deck virtual management system, and you have a winner.

Me, in a green "Freed Between the Lines." hoodie.

On the Appeal of Indie Bookstores

There are a number of challenges indie booksellers face—a shit economy being the biggest of them—and there are many that won’t succeed, not because Amazon put them out of business but because THAT’S WHAT HAPPENS TO MOST BUSINESSES. There are many neighborhoods that simply can’t (or won’t) support a local bookstore, and that’s perfectly normal, too.

Me, in a green "Freed Between the Lines." hoodie.

KDP Select: Is It Worth It?

If you’re an author who has already been shook and sold your soul and firstborn to Jeff Bezos, I can see this seeming like a good short-term deal, but the potential repercussions are huge.

Me, in a green "Freed Between the Lines." hoodie.

Publishing’s Brooklyn Problem

Much like Google didn’t disintermediate big ad agencies via AdWords, nor TV networks or Hollywood studios via YouTube, but instead provided new channels for those who had no need for the Super Bowl, Amazon has done the same for authors who are better served with a scalpel than a mallet.

Me, in a green "Freed Between the Lines." hoodie.

Are Inexpensive Self-published Ebooks the New Blogs?

It reminds me of 2003, the year I started blogging, and how some people were able to attract large audiences for their writing, and the mainstream media scoffed that they would ever be taken seriously. Fast-forward, many of those early bloggers are now considered “real” journalists, some because they went to work for traditional media brands, others because they attracted a significant enough audience on their own that they couldn’t be ignored.

Me, in a green "Freed Between the Lines." hoodie.

Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It

Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that “it was a project, not a lifelong commitment to being a publisher of books,” instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.

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