Author: Guy LeCharles Gonzalez

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Perplex City: Learning From an ARG

Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.

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Audience Development, Beer, Books and Optimism (#smbtv)

The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that’s gathered around Digital Book World over the past year.

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Waiting for “Superman” and the Vast Charter School Agenda

The situation is dire, the film warns us. We must act. But what must we do? The message of the film is clear. Public schools are bad, privately managed charter schools are good. Parents clamor to get their children out of the public schools in New York City (despite the claims by Mayor Michael Bloomberg

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Dark Horse Circumvents iTunes, Plans to Sell Direct

“No licensing fees to Apple means we can pay our creators more while offering readers lower prices.”

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Gigs, Gongs and Granules

“There are far more underrepresented communities to serve than there are established publishers interested in doing so.”

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Comics Publishers Recognize Digital Opportunity

If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books. While comics have been in digital formats, legally and otherwise, for years, few would argue that Apple’s sleek tablet is the first platform to offer an optimal digital reading and purchasing experience, from comiXology’s innovative Guided View

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The Ideal 21st Century Publisher: A Remix

My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!

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Digital Natives and Ebooks: Missing the Point

WE BELIEVE that reading widely and reading fluently will give children the reading stamina to deal with more challenging texts they will meet in college, at work and in everyday life. And every child should be able to choose and own the books they want to read for that choice builds literacy confidence—the ability to

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Fragmented Marketing: Making Owls Appealing

“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.

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Wrestling With Words: Defining Transmedia

Ask 5 people what they think transmedia is and you’ll get 10 different answers, all with pretty sound reasoning, most likely based on the industry they work in.

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