There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, this presentation focuses on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time.
Author: Guy LeCharles Gonzalez
Guy LeCharles Gonzalez has spent the vast majority of his career in media (primarily magazines and books, physical and digital), and has worn a variety of hats for companies of all shapes and sizes. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.
Writer Dads: A new column for VQR!
As a married father of two who has long struggled with finding the right balance that allows for enough time to write, I was disappointed by the absence of voices that resembled my own experience, and was inspired to do something about it. And so, “Writer Dads” was conceived and, finally, born.
Mozer, Bethea and Me (for Veteran’s Day)
Veteran’s Day isn’t a time for generic sentiments, positive or negative, but a time for personal reflection. I’m generally ambivalent about my time in the military because I met far too many people who defied easy stereotypes of what it means to be pro- or anti-war, and I’ve always had nothing but respect for anyone who has served, not to mention a fair bit of curiosity about why they did so.
Achievement Unlocked: Half-Marathon #RWHalf
I ran my first half-marathon yesterday as part of Runner’s World’s Half & Festival in Bethlehem, PA, with a faster than expected time of 1:45:39!
Let Poetry Be
I’ve always been fascinated (and frustrated) by poetry’s “delicate snowflake” status, and how such a diverse variety of forms, styles, and voices often gets lumped into such a generic, cavernous category, like literary fiction and graphic novels. One of the things I’ve always loved about good anthologies and open mics is the inherent (or the potential for) diversity in those formats, something that’s not clearly communicated on bookstore shelves nor the Dewey Decimal system.
Yahoo Bets Big on GIFs, Porn, and Fickle Teens…
When Google acquired Blogger in 2003, it was a smart move that tied directly to their core ad business, with the visionary bonus of foreseeing the value of user-generated content when it was still scoffed at. Yahoo acquiring Tumblr 10 years later (after badly fumbling GeoCities, del.icio.us, and Flickr, among others) is like the drunk uncle showing up late to a baby shower with a stripper and a trained monkey. Even the “announcement” via GIF feels forced and desperate.
You Can Go Home Again
I’ve noted often in the past that most of what I preach and practice when it comes to marketing and community-building, I learned during those four years of Mondays, and by the end of the night last Monday, I realized how big a hole I’d created when I walked away from that part of my life. So, I’m back.