Author: Guy LeCharles Gonzalez

This author has written 1997 articles
An arm with a tattoo: "I was made for the library, not the classroom."

You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren't nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.

Continue ReadingYou Know What’s “Uninspired,” Prof. Galloway? (UPDATED)
An arm with a tattoo: "I was made for the library, not the classroom."

You Are What You Tweet

I love data, but the more complex it becomes, the less effective spreadsheets and Powerpoint charts are at presenting it. Enter infographics and the growing field of data visualization, perhaps best personified by Facebook's hiring of personal infographics guru Nick Felton to work on the visual elements of their new Timeline feature.

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An arm with a tattoo: "I was made for the library, not the classroom."

Beer Tasting Class: Off-Flavors

I signed up for a class on "common off-flavors" in beers and it turned out to be a really interesting workshop on what can go wrong in the brewing process, and why. It was led by Mary Izzet and she covered seven off-flavors, using Miller Lite as the "control beer," with all but the last off-flavor demonstrated with it.

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NOLA Water Meter Cap

A Little of This, A Little of That

Interestingly, after a brief dip in activity, I'm finding myself rejuvenated on Twitter, partly driven by my increased activity on Google+ where engagement is much higher and more substantial. Twitter surfaces the interesting content, while Google+ offers a platform to have real conversations. Facebook, meanwhile, is about 3-6 months from being completely dead to me, regardless of who continues to use it.

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An arm with a tattoo: "I was made for the library, not the classroom."

What is Journalism?

Journalism is more than soundbites or "just the facts, ma'am" but getting "the facts" is a critical first step that involves the kind of research, investigation and perspective few link-bloggers can offer. While people may think they don't care about "journalism," they usually realize that's not the case when the lack thereof leads to things like political scandals, financial disasters, and ill-conceived wars.

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An arm with a tattoo: "I was made for the library, not the classroom."

Beyond the Story: Engaging Experiences Rule

Book publishers, on the other hand, have traditionally either focused on "digital" as a secondary medium, or worse, not even as a distinct medium at all, simply a fascimile or marketing channel for their print products. In doing so, they've effectively positioned themselves for easier disintermediation, being seen as container manufacturers instead of content curators and community organizers.

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