I find it somewhat ironic that, at the same time publishers are scrambling to fill ill-advised budget gaps left by their blind co-dependence on Borders, HarperCollins decides to play hardball with the one channel that offers the maximum combination of discoverability and NON-RETURNABILITY.
The Art of Immersion is a much-needed bridge to/from Henry Jenkins' seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that's accessible to all, whether enthusiast or skeptic.
Every argument that begins with “But most readers…” ignores the reality that the Internet has made micro-marketing not only viable, but also enables a publishing program to be more sustainable, focusing on quality over quantity.
All good things do eventually come to an end, and for me, on the heels of an amazingly successful DBW11, I realized I was coming upon a crucial fork in the road, and while the DBW path will surely continue to be an exciting one for those continuing on, it’s one I realized would ultimately take me away from my true passion: Books, Authors, Readers and the myriad connections still to be made between them.
It doesn't matter if you're an aspiring writer, traditionally published or going the DIY route, marketing is every writer's responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
Beyond the sessions, the best part of any conference is being able to spend time talking to smart people from a variety of backgrounds, and both WDC11 and DBW11 are sponsoring fun gatherings to accommodate that.
I'm not a big bestseller, hardcover or literary fiction reader, though, and have only started to embrace ebooks recently, so most of what I read is unlikely to appear on any mainstream "Best of 2010" lists.