Poem-A-Day Challenge: Day 8

Prompt: Write a poem about either a specific routine or routines in general.

SEASONAL AFFECTIVE DISORDER

The beginning of a new
season revives the spirit,
like a clown handing a child
a bright new balloon
that will pop five minutes
after he gets it home.

Being a Mets fan
from the Bronx
requires a thick skin
quick wit, and high
threshold for bitter
disappointment.

Being a Jets fan
anywhere, post-1969,
is simply masochistic.

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Poem-A-Day Challenge: Day 7

Prompt: “Two for Tuesday”: Write a “clean” poem or write a “dirty” poem.

URBAN PLAYGROUND

On my block
trees were few and far
between, caged for
their own good,
roots straining against
concrete manacles for
freedom.

Dirt was plentiful, manmade
— soda cans, candy wrappers,
cigarette butts, lottery tickets
— nothing that could nurture
a seedling or spark the
imagination.

An abandoned, brick-strewn lot
was our playground, perfect
for freeze tag, cops & robbers,
manhunt… escape for some,
practice for others.

We played stickball in the street
dodging between parked and
moving cars, playing the bounce
off a windshield or fire escape,
sliding into the manhole cover
that doubled as home plate
in an exuberant cloud of
blissful ignorance.

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Poem-A-Day Challenge: Day 6

Prompt: Write a poem about something missing. It can be about an actual physical object or something you just can’t put your finger on.

NEVER AS SIMPLE AS IT SEEMS

Home used to be defined by
the brief view of Yankee Stadium
from the 4 train as it pulled
into the station.

The House that Jackson, Nettles,
Randolph and Dent built in my
mind was torn down at the turn
of the century by entitlement and
greed, its eventual replacement
financed with promissory notes
of a return to greatness.

An impressively skin-deep replica,
its skeletons are buried in Little League
fields across the Bronx; the seats are
filled with hypocrites, dugouts
and field patrolled by savvy
businessmen.

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Poem-A-Day Challenge: Day 5

Prompt: Write a poem about a landmark. It can be a famous landmark (like Mount Rushmore or the Sphinx) or a little more subdued (like the town water tower or an interesting sign).

SIGNPOSTS

On the northside:
grass clippings,
popsicle sticks,
Sunday newspaper circulars.

On the southside:
crushed soda cans,
crumpled lottery tickets,
church service schedules.

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Poem-A-Day Challenge: Day 4

Prompt: Pick an animal; make that animal the title of your poem; then, write a poem.

CHICKENS

The family pet is a precarious
decision, like adopting someone
you know will die before you
and yours.

We could not agree on a dog
or a cat; the former too much
like a third child, the latter yet
another unpredictable in-law.

Guinea pigs were a consideration,
but since we left the Bronx,
willingly taking in a rodent
didn’t make much sense.

Six more months into this
recession and backyard chickens
would fit right in with canned food
and ammo in the basement.

Eggs in the morning, amusement
throughout the day, and when times
get rough, heartbreak is lessened
by a delicious dinnertime memorial.

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Poem-A-Day Challenge: Day 3

Prompt: Take the phrase “The problem with (blank)” and replace the “(blank)” with a word or phrase. Make this the title of your poem and then write a poem to fit with or juxtapose against that title.

THE PROBLEM WITH ADAM SANDLER

Dick and fart jokes aren’t
nearly as funny on the fifth
telling, and the sadsack schmuck
with a heart of gold who gets
the girl anyway lost its appeal
years ago.

Well-deserved kudos for Jewish pride
don’t offset the absolutely unforgiveable,
inhumane and sadistic casting of
Rob Schneider in every movie.

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Advertising is Failure

Day 214 - White Noise by FadderUri
Day 214 - White Noise by FadderUri

Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I suspect many marketers are going to have in the back of their minds when the economy ultimately turns around and they reassess their marketing strategies and measure the results of their responses to the meltdown.

Mr. Rubel: Are customer service and peer-to-peer advocacy the new advertising? And if so, how does that change the ad industry?

Mr. Jarvis: Advertising is failure.

If you have a great product or service customers sell for you and a great relationship with those customers, you don’t need to advertise.

OK, that’s going too far. There is still a need to advertise — because customers don’t know about your product or a change in it or because, in the case of Apple, you want to add a gloss to the product and its customers. But in the book, I suggest that marketers should imagine stopping all advertising and then ask where they would spend their first dollar.

In an age when competition and pricing are opened up online and when your product is your ad, you need to spend your first dollar on the quality of your product or service. If you’re Zappos, you spend the next dollar on customer service and call that marketing. If the next dollar goes to advertising, there has to be a reason — and if the product is good enough, that reason may fade away.

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Poem-A-Day Challenge: Day 1

Prompt: Write an origin poem. It can be the origin of a word, person, plant, idea, etc.

METAPHORICALLY SPEAKING

Pen, pencil, paper,
notebook, Moleskine, laptop,
iPhone, quiet park, café table,
noisy bar, bathroom stall,
lower back, scarred wrist,
broken heart…

A poem is not truly alive
until it is read out loud
for someone else to feel.

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