Can the $99 iPhone save newspapers?
I am not a card-carrying member of the Steve Jobs Cult by any means, but the smug “Mac vs. PC” commercials aside, when it comes to innovation and marketing savvy, I bow before Apple’s altar.
Yesterday’s announcement of the “new” iPhone 3G S wasn’t greeted very warmly by some of its hardcore fan base (“Apple took a card out of the automobile manufacturer promo catalog… Say it’s new for 2009 by providing a minor feature upgrade!” — Geoff Livingston) but what caught my attention was that, effective yesterday, the standard iPhone 3G that everyone raves about is now only $99.
That’s huge on a number of levels, as many of the hardcore early adopters will bite the bullet and upgrade to the 3G S, but more importantly, there will likely be a flood of new customers jumping on the now very affordable 3G bandwagon. Despite being a loyal Verizon Wireless customer and Blackberry fan, I’m even considering it myself!
Particularly interesting to me, though, was the potential affect this could have on newspapers, print and digital, as Nieman Labs’ intentionally provocative tweet highlighted: “The race between e-readers and smartphones is over.”