Eleven years ago next month, in Austin, TX, I took one of the most life-changing thrill rides ever when I…
Author: Guy LeCharles Gonzalez
Guy LeCharles Gonzalez has spent the vast majority of his career in media (primarily magazines and books, physical and digital), and has worn a variety of hats for companies of all shapes and sizes. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.
Platform 201 for Busy Writers: 1,000 True Fans
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone…
Review: GROUNDSWELL, by Charlene Li and Josh Bernoff
Solid info and insights, coupled with clear (if sometimes incomplete) case studies make GROUNDSWELL: Winning in a World Transformed by…
Platform 101 For Busy Writers: 3 Simple Steps
“The best time to start promoting your book is three years before it comes out. Three years to build a…
Free is wrong for writers; Freemium might not be
What [FREE author Chris Anderson] is proposing is down somewhere, on the scale of ethics, well beneath Wal-Mart’s policies of no…
The Limitations of FREE; Godin vs. Gladwell
For Anderson, YouTube illustrates the principle that Free removes the necessity of aesthetic judgment. (As he puts it, YouTube proves…
Sorry, but Chris Brogan is no Warren Buffett
“the social media echo chamber is starting to crumble” —David Armano, Senior Partner, Dachis Corp Depending on whom you choose…