Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
Author: Guy LeCharles Gonzalez
Sometimes loud, formerly poet, always opinionated. He/Him.
Guy LeCharles Gonzalez is primarily a marketer by day, but he's worn many other hats over the years. This is his personal website reflecting his personal thoughts and opinions, some of which may have evolved over time. YMMV.
When the Internet Flapped its Wings
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What…
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”,…
The Force is Strong in Him
My 8-year-old son has become a huge Star Wars fan over the past several months, without overt encouragement, as he’s…
Spindle: New Content for March
Just in time for our impromptu open mic/party tonight — Spindle gets a little bit LOUDER — I’ve posted another…
Your Entitlement Slip is Showing
Among the most tiresome memes dominating the publishing world right now — memes that I’ve admittedly contributed to at times —…
Everything’s amazing, nobody’s happy
[youtube:http://www.youtube.com/watch?v=LoGYx35ypus] “We live in an amazing, amazing world, and it’s wasted on the crappiest generation of spoiled idiots that don’t…