Media

Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.

An arm with a tattoo: "I was made for the library, not the classroom."

Shout-Outs: Lanier, Wendig and the Robots

"The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising." Jaron Lanier, You Are Not a Gadget I'm knee-deep in final preparations for Digital Book World next week (look for the new website to relaunch by Tuesday, built by me!), but I wanted to give…

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An arm with a tattoo: "I was made for the library, not the classroom."

A Quick Note on the Fabled “iPod Moment”

The Pirate's Dilema (sic) by Browserd
The Pirate's Dilema by browserd

There are millions of books on amazon.com, and on average each will sell around 500 copies a year. The average American is reading just one book a year, and that number is falling. The problem (to quote Tim O’Reilly) isn’t piracy, it’s obscurity. Authors are lucky to be in a business where electronic copies aren’t considered substitutes for physical copies by most people who like reading books (for now at least).

–Matt Mason, The Pirate’s Dilemma

The op-ed I wrote for Publishing Perspectives earlier this week, “E” is for Experiment (Not E-books), got an unexpected amount of attention and I’m pretty sure it’s the most I’ve ever seen a post of mine fly around the Twitterverse. Writing for someone else’s site is much harder than blogging on your own, so full credit to Edward Nawotka for a great job of editing it, helping me bring forward my main points and carving away the extraneous content, most of which went into my previous post!

One of the comments I got on the article allowed me to elaborate a bit on one of the points I made, that “e-readers will never have their ‘iPod moment’ for one very simple reason: books are not music.”

Dan from BookLamp mildly disagreed with me, making a point about the potential benefits of cost-savings and discoverability afforded by eBooks and eReaders, making a subtle pitch for his own platform that purportedly “matches readers to books through an analysis of writing styles, similar to the way that Pandora.com matches music lovers to new music.”

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An arm with a tattoo: "I was made for the library, not the classroom."

Playing with the Kindle, Playing with the Future

SciFi Hall Of Fame by TahoeSunsets
SciFi Hall Of Fame by TahoeSunsets

A cynic is not merely one who reads bitter lessons from the past, he is one who is prematurely disappointed in the future.

–Sidney J. Harris

It’s no secret that I’m not a big fan of eBooks or eReaders, but there’s no question they’re growing in popularity… at least amongst technology companies. While the hype coming out of last week’s Consumer Electronics Show was so over-the-top it’s difficult to take any of these new devices seriously, it does make you appreciate a bit more the huge advantages Amazon has with its Kindle.

Publishing Perspectives’ editor Edward Nawotka stirred up some controversy last week with his opinion that the current breed of eReaders were good enough, noting, “My septuagenarian mother is delighted with her first-generation Kindle.”

My thirty-something wife – an avid reader, elementary school teacher and generally a late-adopter – also enjoys her Kindle (a birthday gift from me in November 2008), mainly to read books she’s either unfamiliar with or unwilling to buy in hardcover. But it’s not going to become her primary reading option any time soon. Among her criticisms are the limited selection of books she wants to read; inelegant navigation and annotation functionality; and, in her words, “Everyone talks about portability, but what’s more portable than a book?”

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An arm with a tattoo: "I was made for the library, not the classroom."

It’s Hard Out Here for a Pragmatic Optimist

Sanctum Sanctorum, 01/10 by glecharles
Sanctum Sanctorum, 01/10 by glecharles

“Publishing was never a business based on Wharton standards. It was a rich boy’s hobby.”

–Steve Wasserman (Kneerim & Williams)

Working in publishing isn’t for the meek. Neither is writing for that matter. They’re two things I’m really passionate about, though, and I’ve always counted myself lucky to work in the publishing industry, despite the ever-present danger of familiarity breeding contempt.

Over the past couple of years, though, it’s been particularly tough; like playing on a solid defense for a football team that has a terrible offense, constantly watching the QB get sacked, the RB get stuffed, WRs getting manhandled… and running on fumes by the 4th quarter as a result.

I consider myself a pragmatic idealist with an optimistic lean, but when you see colleagues and friends losing their jobs due to reasons beyond their control and underlying problems they didn’t create, it can be tough to feel good about the good things you’re involved in.

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An arm with a tattoo: "I was made for the library, not the classroom."

New Year’s Publishing Predictions, Resolutions

#32 be the change by the8rgrl
#32 be the change by the8rgrl

I’m not usually one for making predictions — the only thing I hate more than gurus and pundits are self-proclaimed futurists! — but I couldn’t pass up offering my two cents to Folio: for their 2010 round-up of magazine and media predictions:

Consolidation and debt restructuring will continue apace. More niche brands will focus on ‘communitizing’, with magazines becoming part of a larger ecosystem that will include virtual events and books, both print and electronic. Advertising will finally stabilize, but “growth” will mainly come from search and custom initiatives, including some ill-conceived “conversational marketing” programs that imagine Twitter as a viable hub. Digital magazines and mobile apps will be a bust for all but a few brands as the ROI fails to materialize. The Apple Tablet will be more horse than unicorn, becoming a major player in portable gaming but with minimal impact on publishing.

New Year’s resolutions have never been my thing, either, but in light of all of the negativity and DOOM! surrounding the “future of publishing”, I thought it would be fun to make a few public resolutions, if for no other reason than to see which ones I can stick with, and how long before I break the others.

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An arm with a tattoo: "I was made for the library, not the classroom."

Reflections on, Takeaways from #eBookSummit

mediabistro.com eBook Summit in New York by Mediabistro
mediabistro.com eBook Summit in New York by Mediabistro

“I suppose we could sum up this entire two-day conference under the headline ‘too early to tell.'”

–Steve Wasserman (Kneerim & Williams)

I attended MediaBistro’s eBook Summit this week and Wasserman’s summation is perfect; consumer book publishing is smack in the middle of the digital transition, and solid answers about how it will all play out are hard to come by. That doesn’t mean, of course, that there aren’t plenty of people willing to throw their two cents (and millions of VC dollars) into the conversation.

While ostensibly a competitive event with Digital Book World, my sense was that both the program and attendees were very different from ours — the former more theoretical and broader; the latter… well, just different, I’d say. There’s clearly room for both events, which I was actually glad to see, because I’m a fan of MediaBistro and I don’t want the wonderful Carmen Scheidel getting mad at me after we just became friends!

I live-tweeted both days of the Summit — Day 1 and Day 2 (sorry LiveJournal friends!) — and after cleansing my palette by reading more of the latest issue of Monocle (an absolutely beautiful example of what can and should be done only in print), here’s my top five takeaways:

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