Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.

Apology Unnecessary

The K Chronicles: Tales From the Campaign Trail
The K Chronicles: Stories From the Campaign Trail

There’s a bit of a tempest in a teapot happening over at Montclair State University thanks to a “controversial” episode of the Keith Knight comic strip, The K Chronicles, that was published last week in the student newspaper, the Montclarion, and included the word “nigger”.

Twice!

Well, kind of…

Seemingly lost on most of those in a tizzy over the strip (reading some of the comments is just one more reason to not take anything for granted before the election results are in and officially certified) is the fact that Knight was simply repeating a story told by a canvasser in Western Pennsylvania, where conventional wisdom has it that people are simply too racist to support Obama, as evidenced partly by Hillary Clinton’s thumping him out there during the primary.

It’s a story that’s been referenced in several places over the past week or so, and Knight’s take on it was simply addressing what has become one of the more fascinating sub-plots of this election as the economy has taken center stage and helped turn John McCain’s ill-conceived selling of his soul campaign into a sputtering hot mess: Racists for Obama.

“I wouldn’t want a mixed marriage for my daughter, but I’m voting for Obama,” the wife of a retired Virginia coal miner, Sharon Fleming, told the Los Angeles Times recently.

One Obama volunteer told Politico after canvassing the working-class white Philadelphia neighborhood of Fishtown recently, “I was blown away by the outright racism, but these folks are … undecided. They would call him a [racial epithet] and mention how they don’t know what to do because of the economy.”

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Why Your Book Will Never Be in Borders

The odds are pretty slim, and not just because they’re on the verge of going out of business:

“I market books for a living, so I can tell you an unpleasant truth: the order for any book, from any account, starts at zero,” [Andrew Wheeler, a marketing manager at Wiley] warns. “The publisher’s sales rep walks in the door with tipsheets and covers, past sales figures and promotional plans, to convince that bookseller’s buyer to buy that book… Sometimes, that buyer is not convinced, and the order stays at zero.”

(h/t GalleyCat)

The distribution system in publishing is arguably broken, partly a result of the industry’s major players’ short-term thinking, and partly because the overwhelming number of books being published these days is more than the system can support.

(Writer’s Digest publishes an aptly titled book: Some Writers Deserve to Starve! Think about it.)

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And he has a sense of humor!

[youtube:http://www.youtube.com/watch?v=v5SWQJWm6Tg] "And I got my middle name from somebody who obviously didn't think I'd ever run for President." I just got around to watching Obama's speech at the Al Smith Dinner the other night and it's funny as hell, taking shots at McCain, Clinton, Schumer, Bloomberg, Giuliani, Wall Street and, most importantly, himself, showing a sense of humor that has rarely been on display during the campaign or in the majority of SNL's political skits.

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Online vs. Print Reality Check

Buried in a glowing American Journalism Review article about the success of The Politico -- a politics-only news website that launched a couple of years ago and is getting 25 million page views/month -- is the fact that 60% of its revenue comes from its laser-targeted, thrice-weekly 27,000 circ print edition, without which, the site would  "be losing catastrophic amounts of money." THE PLIGHT OF POLITICO -- AND EVERYONE ELSE. The success of Politico actually seems like an incredibly discouraging sign for the media. Here you have this forward-thinking, primarily virtual venture to create a political news organization that marries…

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BroadAcres’ Bustling Business A Boon?

1455 Broad Street
1455 Broad Street

Taxes are pretty much Greek to me, especially property taxes, but as I understand them, a viable commercial tax base is critical for keeping residential property taxes down and is theoretically one of the reasons moving forward on the redevelopment of Bloomfield Center is such a critical issue. (Assuming, of course, that the plan isn’t loaded with the kinds of tax breaks and loopholes that end up costing taxpayers MORE money.) The New Jersey League of Municipalities has a nice primer, A SHORT AND SIMPLE GLIMPSE AT THE PROPERTY TAX IN NEW JERSEY, that is somewhat helpful, leaving me feeling mildly clueless instead of completely dumbfounded.

With taxes on the brain — Bloomfield Life, I think, had a recent article about the township-wide assessment happening this Fall that has me a little nervous — I figure it has to be a good thing to see that Prism Captial Partners is having success luring new tenants to their BroadAcres Office Park in northern Bloomfield, that they paid $52m for in 2006 and are in the process of an extensive renovation and upgrading of its grounds and infrastructure.

Four Leases Signed at BroadAcres

BLOOMFIELD, NJ-Prism Capital Partners has secured 27,000 sf of leases at its BroadAcres Office Park here. Four companies, three current tenants and one new occupant, have committed to space at the 380,000-sf, class A campus…

Kingsbridge Financial Group has relocated its headquarters from Seacaucus to 1455 Broad St., where it will occupy 5,000 sf on a five-year lease. Diversified Cos., Senior Financial Solutions and Kingsbridge were all represented by Prism Capital Partners principal Edwin Cohen, who also represented Prism, the owners of the property…

Rental rates for BroadAcres are listed as $25.50 per sf for 1455 Broad St. and $23.50 per sf for 200 and 300 Broadacres Dr. The property has seen a considerable amount of leasing activity in the past few months.

“We’re encouraged by the activity,” says Cohen. “Brokers are responding well to the improvements they’ve seen throughout the complex.”

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Thrillerfest: Buzz Your Book

I was only able to make it to one session at Thrillerfest yesterday, but it was one I had a particular interest in as it focused on book marketing, a huge black hole in the industry as the minuscule budgets publishers set aside for it are invariably dedicated to the can’t miss A-list authors while the mid-list and debut authors receive little if any support at all. And that’s for commercial fiction; it’s even worse for literary fiction and poetry, never mind comic books.

M.J. Rose and Doug Clegg have their “Buzz Your Book” format down cold and after a brief introduction that noted how they both got lucky (translation: opportunity met preparation) with what they did for their own books, they explained that, while their successes aren’t necessarily duplicable, they do offer a fundamental model that any author can follow up on. Instead of prattling on in generalities, or offering examples of ideas that can’t be duplicated, they called on volunteers to pitch their own books and then offered specific ideas for them to market them effectively and interestingly.

Sadly, none of the ideas included traditional advertising in writing magazines!

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Thrillerfest 2008

Guy LeCharles Gonzalez and Kathleen AntrimThrillerfest kicked off yesterday at the Grand Hyatt Hotel here in New York and I had the pleasure of attending the full day — I’ll be back tonight and most of Saturday — meeting some great people, picking up some interesting books, and taking in some insightful information on the publishing game from the perspective of successful authors in the thriller genre. Prior to attending, I considered myself a fan of thrillers but quickly realized the genre I tend to enjoy most is classified more as mystery than thriller — marketing semantics that, according to several authors, means more money for the thriller genre — the difference being the former’s focus on figuring out what happened while the latter emphasizes something that’s going to happen and the clock is ticking.

Lawrence Block’s Scudder series, my hands-down genre favorite, definitely falls under crime mystery, while Charlie Huston’s Thompson and Greg Rucka’s Kodiak series are thrillers, though neither author is in attendance at the show nor represented in the Barnes & Noble bookstore on-site, presumably because neither is a member of the sponsoring organization, International Thriller Writers. Inspired by the energy of the conference, I picked up four novels by authors I’ve never read before, including Kathleen Antrim (pictured, right), Steve Berry, Andrew Gross and David Liss, all but the latter I saw or met yesterday. I’ve started reading Antrim’s Capital Offense, which she describes as “What if the First Lady was plotting to kill the President?” and so far, it’s a brisk read that hits all the right notes expected from the genre.

The first session of the day, Learn How to Pitch Your Book (conducted by Antrim & Bob Mayer), was particularly fascinating for its breakdown of the process of developing a 25-word summary of your book that serves not just as your pitch to agents and editors — the only two influential people who will have actually read your entire book before it hits the bookshelves — but when done well, will represent it all the way through the sales process, internally and externally.

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